The Ferneway Company

Some great tips on using "Social Listening" on LinkedIn.

How to Use Social Listening on LinkedIn for Real-Time Publishing Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find ...

Here are some great reminders on how to be productive while business traveling.

http://www.commpro.biz/corporate-communications/leadership-careers/staying-productive-while-travelin

Turn your events into powerful content marketing.

8 Ways to Transform Events into Powerful Content Marketing Find out how to create powerful content marketing from your organization's events to build your brand and drive engagement before, during, and after events.

Here's a great how-to guide for using video to increase awareness, leads and sales.

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...

Here are some great basics for developing a content marketing strategy.

The 3 Building Blocks to Content Marketing Strategy We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing ...

Want a special way to engage your target audience? Create a unique hook.

Why You Should Create Content With a Hook If you're going to create valuable content for your target audience, you'll need a hook to show why it's unique. Take a look at this example of a content marketing hook that helped an obscure brand...

Look for the new SOUL OF THE SOUTH NETWORK that launches May 27.

SOUL OF THE SOUTH NETWORK Set to Launch Memorial Day Weekend After Securing Nearly $10 Million Inves LITTLE ROCK, AK--(Marketwired - Apr 18, 2013) - SOUL OF THE SOUTH NETWORK, a 24-hour regional broadcast network targeting African-American viewers in the South, and key Northern and mid-West "sister cities," will launch in 30 markets on Memorial Day Weekend, May 27, 2013. The highly anticipated laun...

Here's a simple, to-the-point video that explains Health Reform.

Health Reform Hits Main Street Confused about how the new health reform law really works? This short, animated movie -- featuring the "YouToons" -- explains the problems with the current health care system, the changes that are happening now, and the big changes coming in 2014. Learn more about how the health reform law will affe...

Great ideas for turning your content into a community.

4 Tips for Turning Your Editorial Content into Community Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community.

Quality content is essential for business. So how do you create it?

What is Quality Content and How to Help Your Clients Create It Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...

Tell business stories to gain power, persuasion and influence.

Promoting Power, Persuasion & Influence: Storytelling For Business (Part II) We know storytelling gives talented employees:

Are you out of marketing ideas? Consider adopting successful strategies from others.

Adapt a Top-Tier Content Strategy and Make It Your Own: 3 Key Ideas When you feel like you've tried everything and are out of new ideas, it can be helpful to look to other companies' marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content...