Newbomb Design

At Newbomb, our tagline says it all: “We are the Enemy of Average.” It’s a reminder that great design doesn’t blend in – it stands out. We create work that elevates brands, tells their story with clarity, and does it all in style.

If you want design that makes people ask, “Can I get a little more of that in my life?”, we’re here for you.

We're excited to share a recent project where we had the opportunity to redesign the brochures for NPK Construction Equipment, an attachment equipment manufacturer, as part of a larger brand identity overhaul. The original brochures had dark backgrounds that made the content hard to read, and the design lacked a clear structure, which hindered effective communication of key product details.

To improve readability and brand coherence, we lightened up the backgrounds and implemented a more structured grid system. We organized the typography hierarchy to ensure important information stood out, creating a more digestible layout for the audience. Additionally, we developed a versatile template to apply consistently across all product brochures moving forward.

This project was a great example of how thoughtful design can improve both functionality and brand presentation.

Visual brand guidelines ensure consistency in how a brand is presented across all channels. Here's why they're important:

Consistency: They ensure visual elements like logos, colors, and typography are used consistently, building trust and recognition.

Brand Identity: They help define and reinforce the brand's personality and values, shaping audience perception.

Professionalism: Consistency reflects professionalism and enhances the brand’s credibility.

Clarity: They provide clear instructions on visual elements to avoid confusion.

Efficiency: Guidelines streamline design, saving time and resources by providing a framework for consistency.

Brand Recognition: A unified visual identity makes the brand stand out and enhances recognition and loyalty.

Adaptability: They ensure the brand’s visual elements can be applied across various mediums while maintaining integrity.

Overall, visual brand guidelines are key to maintaining a cohesive and effective brand identity.

We’re excited to share a peek inside the Spring 2025 edition of Organic Spa Magazine’s The Art of Wellbeing—a project we’re proud to design from cover to cover.

Since 2007, Organic Spa has been all about wellness, clean beauty, and sustainable living. Now published twice a year as a beautifully curated bookazine, it’s a go-to guide for everything from eco-friendly beauty to transformative wellness escapes.

This edition is packed with gorgeous photography, elegant layouts, and stories that inspire calm, clarity, and conscious living. Proud to help bring their vision to life.

Logo concepts and final design for Quest Digital, an agency designed to serve small and medium-sized organizations with state-of-the-art technology.

We’d like to give a huge shoutout to our amazing summer intern, Allie Kysela, for her outstanding contributions to our team. She played a key role in advancing our artificial intelligence initiatives, Amazon Storefront strategies, brand identity development, and keyword research. Allie’s self-driven approach made a significant impact, and we wish her the best as she heads into her senior year of college at Miami University majoring in Marketing. Good luck, Allie!

Building a Strong Brand: Foundation, Story, Identity

A brand is more than just a logo or a catchy slogan. It's the essence of what your company represents, the feeling you want to evoke in your customers, and the values you stand for. Building a strong brand requires a solid foundation, a compelling story, and a clear identity.

At our core, we're experts in crafting and refining brand identities. While logos are crucial, they're just one facet of your company's visual persona. Allow us to elevate your game.