ViaNarrativa

Downsizing. Dreaming. Leaving. Aging (gracefully).

Whatever your reason, it might be time to refresh your image:
https://michelleloufman.com/cleveland-headshot-mini-sessions-march-2025

👋 Hey there! If we haven’t met yet, I’m Michelle—brand storyteller, photographer, and the woman behind ViaNarrativa.

I help businesses show up with stronger stories and visuals—because great brands aren’t just seen, they’re felt. 📸✨

Whether I’m behind the camera or crafting the right words, my goal is simple: helping you connect with the people who need what you do.

A few fun tidbits about me:
🐶 I share my home with a 130-lb cuddle monster and a devoted husband
📍 Based in Cleveland, but my work travels beyond Ohio
📖 Obsessed with a good story—whether it’s yours or a book in my hands
🎨 Always drawn to creativity in all its forms

Now it’s your turn—tell me something fun about you in the comments! ⬇️

What’s the practical application of brand storytelling? Career counselor @martichar is an excellent example of a sole proprietor who has a life-changing service but needed some tweaks to her messaging. We’re sharing her story. TIPS: 1️⃣ Start with the strategy. 2️⃣ Create the macro narrative (your pitch) 3️⃣ Enhance with emotive micro-stories (what makes you relatable and human) When clients visit her website and say, “I feel like you’re saying everything I feel” (and hire her), we know we’ve got a winning plan. Like if this was helpful! #marketinghelp

5 key elements for storytelling to make your marketing better: Know your audience Sensory detail Relatable character Elements of a good plot EMOTION! Like if you want more tips like these. #brandstorytelling #marketingtips4you #authenticbrand

Start with the basics 👉🏻 Why are you in business?

Why should others care?

Sure, most of us don’t start at business without the idea of making money. 💵

But the dream and the mission have to be bigger than that. 🤯

Businesses can become more human when sharing a story of their vision and mission.

We’ve been in marketing long enough to tire of hackneyed sales language. 🥱

We believe that, by being more human (relatable), businesses can grow to have a ripple effect change communities, transforming lives, and developing future talent.

We’d love to hear: What’s your mission and vision?

Let’s share how brand storytelling works through…a story!! 📝

Scroll to learn how we helped and by taking a big step back and realigning through the power of discovery.

Your message is in you. Sometimes you just need someone else to see what you’ve always believed in. 🤯

D.M. to get more info about how we help! ✍🏼

Made you look…
Made you listen…
Made you think…

Brand stories just make doing business so much better. 😎

There’s something fun when others get a chance to peek behind the curtain of your business or project.

If you’re not under an NDA, share updates of a project along the way: what goes into it, why it matters, who’s involved, and which tools you’re using to get it across the finish line. And of course, the final result!

If you’re hard-pressed to create behind-the-scenes footage (sitting behind the desk is like watching paint dry!) consider a time lapse of how your work comes together on and off screen or a before-and-after.

Storytelling can be seen as “fluff” among many business and marketing circles, but it’s hard to argue with science.

In fact, stories lead to stronger recall and other key benefits for businesses who want more effective marketing. Here’s what actually happens in the brain ⬆️

We're kicking off a weekly series of ✨ brand storytelling tips ✨ to amplify your marketing!

Stores are everywhere if you look closely! 🤓

▶️ Show how your customers experienced success by working with you.
▶️ Be specific and use emotion.
▶️ Remember to use multimedia integration (words, imagery, motion) to best complement each platform.

Pro tip: Tag your clients/customers in your online content to get more brand exposure.