Aztek Web

Those coveted 10 blue links are officially yesterday’s news. Google just turned Search into an AI concierge, and most websites won’t love the math.

Our latest Searchlight explains what changed, why “rank = visits” no longer holds, and which pages to address first.

Read the 3-minute breakdown: https://bit.ly/4eVwfO0

Your “link + please comment” LinkedIn routine is costing you reach.

Here’s what the newest 2026 LinkedIn algorithm shift rewards:

1️⃣ Teach something in-feed.
Turn a key takeaway, stat, or chart from your latest blog into a stand-alone post. If the reader learns something before they click your external link, you’re doing it right.

2️⃣ Give the logo a supporting role.
Personal profiles (leaders, SMEs, recruiters) dominate organic distribution. Let your experts share the insight first, then amplify it from the company page.

3️⃣ Measure depth, not vanity.
Saves, meaningful comments, DMs are all stronger signals than a handful of one-word replies.

4️⃣ Ditch engagement bait.
Excessive polls and “comment YES if you agree” tricks look busy but score low on dwell time. Ask a real question or share a fresh POV instead.

If your post can’t stand on its own, the algorithm will treat it the same way. Get our full take on LinkedIn's update here: https://bit.ly/4dwQdw1

Google finally weighed in on AI Search. Spoiler: the “new” rules look a lot like the old ones.

Get the full story → https://bit.ly/4eTwitM

This week’s Searchlight roundup covers three big shifts in marketing: AI infrastructure costs, AI agents in real workflows, and TikTok’s pay-or-consent test.

The common thread? Your digital strategy needs to keep moving as the platforms, tools, and rules change.

Catch up here: https://bit.ly/3P7ndmB

In the UK, TikTok is testing a subscription model that removes ads and shuts off data tracking. If the numbers add up overseas, the same model could land on U.S. shores.

See what that means for reach, CPMs, and first-party data strategy. ➜ https://bit.ly/3R8SXZ4

Chatbots talk. AI agents get things done.

Today's Searchlight breaks down the sliding scale of AI agents, from scripted bots to round-the-clock digital coworkers, and shows how to pilot one without risking a data breach.

Read it here: https://bit.ly/4u9482F

tools run on special computer chips. Those chips need huge amounts of power. Companies like Anthropic and OpenAI are racing to grab as many as they can, and one just teamed up with SpaceX for extra capacity.

What does that mean for marketers? Think sudden usage limits and surprise costs. Our new article lays out the risks and simple steps to stay flexible: https://bit.ly/3P7ndmB

5 new tweaks to AI Overviews put real, visible links back in front of users. That opens the door for brands with original expertise to win back clicks that were disappearing last year.

We break down what changed and the quick wins for marketers in our latest Searchlight. Read it here → https://bit.ly/4neKiAe

TikTok just launched Search Ads Campaign, complete with keyword lists, negative keywords, and reporting that marketers actually recognize.

We broke down what changed, who should test Search Ads first, and how to prove whether TikTok Search Ads drive conversions or just clicks.

Get the full walkthrough: https://bit.ly/4f4jTmE

Drag-and-drop site builders are great for a quick launch, until slow code, limited schema, and hidden settings start draining search traffic.

We break down the real SEO cost of these site builders, plus when it’s smarter (and cheaper) to invest in a performance-first site from day one.

Read the 3-minute guide: https://bit.ly/4f2k1Dc