Lectrium

First day of 𝗡𝗔𝗗𝗔, let’s goooo!!!! 👏

𝗪𝗲’𝗿𝗲 𝗮𝘁 𝗕𝗼𝗼𝘁𝗵 𝟳𝟮𝟭𝟴𝗡.

If you want to see what EV, plug-in hybrid, and hybrid merchandising actually looks like in practice, come take a look.

We’re also kicking things off with a giveaway today. Stop by and enter to win a record player.

Real examples, real conversations, and a good excuse to pause before the day gets too busy.

NADA week is almost here! 👏

We’ll be at the show all week at 𝗕𝗼𝗼𝘁𝗵 𝟳𝟮𝟭𝟴𝗡, talking EVs, plug-in hybrids, and hybrids, and how better data on the VDP helps dealers have clearer, more confident conversations with shoppers.

On February 4, we’re also hosting a small, informal happy hour. 🍹

No agenda. No pitches. Just drinks and good conversation after a long day on the floor.

If you’ll be at the National Automobile Dealers Association (NADA) Insurance Program and want details, send us a DM, or stop by the booth and say hi.

NADA Show is basically professional speed dating anyway 😀

So we’re leaning into it.

On 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟱 𝗮𝘁 𝟭:𝟯𝟬𝗽𝗺, Reggie Brustulin 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗩𝟮𝟬 𝗯𝗼𝗼𝘁𝗵 𝗳𝗼𝗿 𝗱𝗲𝗮𝗹𝗲𝗿 𝘀𝗽𝗲𝗲𝗱 𝗱𝗮𝘁𝗶𝗻𝗴.

📍 𝗩𝟮𝟬 𝗕𝗼𝗼𝘁𝗵 #𝟮𝟬𝟬𝟭𝗪
⏰ 𝟭:𝟯𝟬 𝗽𝗺

Quick conversations.
No awkward small talk.

Just EVs, plug-in hybrids, hybrids, and what’s actually working on dealership websites right now.

Come say hi, grab a laugh, and hang for 30 minutes!

NADA Show is almost here!

Catch us in Las Vegas Feb 3–6 talking everything EVs, plug-in hybrids, and hybrids, and how better data on the VDP actually changes the way EVs are sold.

📍𝗕𝗼𝗼𝘁𝗵 𝟳𝟮𝟭𝟴𝗡

If you’re planning to attend, lock in time with us early:
👉 www.lectrium.com/nada

Welcome to the Lectrium family, Richmond Hyundai ⚡
️
Their website now features Lectrium’s electrified vehicle tools, helping shoppers better understand 𝗘𝗩𝘀, 𝗵𝘆𝗯𝗿𝗶𝗱𝘀, 𝗮𝗻𝗱 𝗽𝗹𝘂𝗴-𝗶𝗻 𝗵𝘆𝗯𝗿𝗶𝗱𝘀 right on the VDP, where buying decisions actually happen.

From range and charging to ownership costs and incentives, Richmond Hyundai is making it easier for customers to shop smarter and with confidence.

If you’re in the 𝗚𝗿𝗲𝗮𝘁𝗲𝗿 𝗩𝗮𝗻𝗰𝗼𝘂𝘃𝗲𝗿 / 𝗥𝗶𝗰𝗵𝗺𝗼𝗻𝗱 𝗮𝗿𝗲𝗮, check them out online and explore their electrified inventory 👀

We're excited to share that our CEO Peter Barba will be speaking at National Automobile Dealers Association (NADA) Show 2026 in Las Vegas!

We ran a quick data exercise to understand 𝗵𝗼𝘄 𝗳𝗮𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻 𝗮 𝗱𝗮𝘆, and the results were telling.

𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝟰𝟱𝟰 𝗿𝗲𝗮𝗹 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀:

• The median daily mileage is just 43 miles
• The most common choice sits around 30–35 miles
• The data is strongly right-skewed, meaning a small group of high-mileage drivers pulls the average up
• In other words: most people drive far less than they assume

Yet range anxiety remains one of the biggest blockers in EV shopping.

This gap between 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝘃𝘀. 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 is exactly why better EV education on dealership websites matters. When shoppers see data that reflects their actual driving behavior, confidence goes up, and hesitation goes down.

More data ≠ more complexity.

The right data, shown at the right moment, changes the conversation.

We’re excited to welcome Toyota of Hollywood to the Lectrium community 👋

A trusted dealership serving 𝗦𝗼𝘂𝘁𝗵 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, Toyota of Hollywood is focused on educating shoppers and creating a better online experience. Together, we’ll make electrified vehicles easier to understand by showcasing clear insights on range, charging, and ownership directly on their Vehicle Detail Pages.

Looking forward to working closely with their team and supporting their electrified journey ⚡️🤝

⚡ Kicking off the new year

As we head into 2026, we’re taking a moment to reflect on a big year at 𝗟𝗲𝗰𝘁𝗿𝗶𝘂𝗺, and to thank the dealers and partners building alongside us.

In 2025, our focus stayed simple: helping dealerships merchandise 𝗘𝗩𝘀, 𝗣𝗛𝗘𝗩𝘀, 𝗮𝗻𝗱 𝗛𝘆𝗯𝗿𝗶𝗱𝘀 with clearer, more useful data on their websites.

This year, that meant:

• Launching the Lectrium 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱
• Expanding 𝗵𝘆𝗯𝗿𝗶𝗱 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 alongside EVs
• Growing across OEM programs and dealer groups nationwide
• Bringing trusted used-EV battery health to VDPs through our 𝗔𝗩𝗜𝗟𝗢𝗢 partnership

We’re heading into 2026 excited to keep building tools that help dealers educate shoppers and sell electrified vehicles with confidence! 💯🚀

𝗠𝗮𝗻𝗱𝗮𝗹 𝗔𝘂𝘁𝗼 𝗚𝗿𝗼𝘂𝗽 𝗶𝗻 𝗠𝗶𝘀𝘀𝗶𝘀𝘀𝗶𝗽𝗽𝗶 𝘂𝘀𝗲𝘀 𝗟𝗲𝗰𝘁𝗿𝗶𝘂𝗺 𝘁𝗼 𝗲𝗱𝘂𝗰𝗮𝘁𝗲 𝗛𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗘𝗩 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀.

A family-owned group known for doing business the Mandal way, people first, hospitality-driven, and built around long-term relationships.

Excited to support the Mandal team as they continue modernizing the dealership experience and raising the bar for their shoppers.

More to come ⚡