LPK

Spring is here and golf season is officially in full swing! 🏌

LPK partnered with Titleist—the #1 brand in golf—to evolve its identity for a new era. Honoring tradition while embracing change, we helped the brand sharpen its focus, amplify its story and connect with the next generation of dedicated golfers.

See the full case study on our website! Link in bio.

LPK revitalized the Isotoner brand identity to modernize its presence while honoring its legacy. The refined identity not only brings a contemporary edge but also deepens emotional resonance with consumers.

By blending heritage with innovation and function with feeling, Isotoner is now positioned to foster stronger connections, drive engagement and secure its place as a trusted brand for generations to come.

Read the full case study on our website!

LPK partnered with Saratoga to strengthen its identity as a brand that embodies a life well lived.

With a 150-year legacy, Saratoga has long been a fixture of excellence—but staying relevant means knowing when to evolve.

To resonate with a modern audience while preserving its beloved quality, we created a core brand idea and strategy: The Art of Water—elevating Saratoga’s brilliance and its ability to enrich life’s grand and subtle moments.

From the SNL writers’ room to the Golden Globes and the pages of Vogue, Saratoga is shining in the spotlight like never before. ✨💙

Game changing flavors! We are proud to showcase a snapshot of our work with . From classic favorites to new innovations—our team brings bold, dynamic designs to their ever-growing snack lineup

Known for bold, delicious flavor, At Home evolves with consumer tastes, offering gotta-have-it flavors, hot or cold.

Working hand-in-hand with our long-time partners at The J.M. Smucker Company, LPK designed packaging that keeps coffee lovers coming back, season after season, while helping drive excitement for new occasions and tastes.

Cheers to our partners for keeping it fresh in the coffee category all year long! ☕️✨

In today’s retail landscape, brands face the constant pressure of staying fresh for their retail customers while delighting consumers hungry for novelty and seasonal experiences. Funfetti, already a beloved icon, needed to maintain its playful dominance on the shelf while staying ahead of consumer demands.

LPK partnered with Hometown Foods to refresh Funfetti’s seasonal cake mixes and icings, delivering a year-round packaging system that stands out for every major holiday and season.

Through custom illustrations and character development, we crafted designs that excite kids, captivate consumers, and create memorable moments in the kitchen. Backed by deep consumer insights and trend analysis, Funfetti’s refreshed look ensures it remains the indisputable owner of fun.

Thanks to our amazing partners at Hometown Food Company for trusting us to continue evolving the joy that brings to consumers.

Totally valid to go back for seconds. Download the snacking report now at the link in our bio.

It’s here! Our expert report, The Future of Snacking, is free, shareable and highly snackable—and bound to influence your future CPG strategy.

To get the report, tap the link in our bio.

Grab a snack and settle in... 🍿🍫🍭🧋