SEEK Company

When it comes to AI, are you 'pro,' 'anti,' or somewhere in between? Dive into our recent blog post where Sarah Wheatley explores how she overcame resistance, embraced AI, and discovered it to be a revolutionary tool for efficiency, speed, and insight delivery in our unique social listening methodology.

How Curiosity Around AI Improved SEEK’s Social Listening — SEEK We are most afraid of the things we don’t understand. And oftentimes, the less we understand, the more divided we become on those very things in the most black-and-white way possible. Some of us become “anti”; others firmly “pro”. In those moments, curiosity seems to take a back seat.

Activism, ESG, hashtags, and backlash - the drive for corporations to address social issues isn't a new concept. However, Jared Grandy argues that in today's world, thoroughly investigating and understanding the human needs fueling this push is more vital than ever.

The Power and Perils of Taking a Stand on Social Issues | What We Think | Jared Grady — SEEK The anti-apartheid boycott was an international movement opposing racial segregation in South Africa from the 1960s to the 1990s. Activists called for a boycott of Coca-Cola products, accusing the company of indirectly supporting the discriminatory regime. Jared Grandy argues that in today's world,

We are honored to work alongside PepsiCo in support of its commitment to fostering a strong sense of community and support for historically underrepresented individuals.

After being classically trained as a journalist, Dominique Irvin, MS, shares more about how she found her own qual research style - one that builds on true connection rather than detached observation. Read the full article below!

Connection is the Key — SEEK Connection. It’s something we all want, something we all need. And yet when it comes to research, sometimes it's the thing we struggle with the most. I’m reminded of this as I start doing more in-person research after years of virtual work due to Covid, and in some recent cases working with clie...

At SEEK, one of our core beliefs is that we should bring our whole selves to work and genuinely connect with those around us – and we live that every day.

Thank you to our people for making us a 2023 Energage and Enquirer Media Top Workplaces.

Read the full announcement here: https://lnkd.in/ggwiQzEM

Today, I h̴a̴v̴e̴ GET to..." - the theme for this year's company meeting - is based on the life experiences of our incredible world record holder and guest speaker, James "The Iron Cowboy" Lawrence. His powerful story reminds us to cherish the time we GET to spend with our coworkers learning, collaborating, and connecting over our shared purpose. Now...did someone say inflatable obstacle course?



📍: Drees Pavilion
🎤: James Lawrence

Directions Research, Aimpoint Research

We expected food to be a big part of our "Try Something August" Challenge, but we never expected so many chefs to emerge from our team as we learned to re-create our favorite nostalgia dishes at home... or just worked really hard to make kale palateble. Enjoy these photos and reach out if you need the recipes!

To demonstrate the power of our methodology, we dug into how college students are trying to prepare for an uncertain semester due to COVID-19. The findings we uncovered are rife with emotion and illustrate the uncertain experience of preparing for a semester like no other in recent history. Check out this preview from Research and Innovation Consultant Sarah Urmston and let us know what you think! And we’d love to know if you have any topics you'd like to see us dig into in the future.

Our anniversary this year had us reminiscing on our favorite projects, and the work we did with David Kroll a few years ago is still among our top because when we can change the way a team thinks about empathically connecting with their consumer, it can transform a company! Thank you for the kind words on our 20th anniversary, David, and thank you for giving us the opportunity to work with you.

Vacations in a Box, A Virtual Airbnb, and Pandemic Breakup Support! Senior Vice President of Operations, Courtney PeGan Stevens, shares how her favorite “Pandemic Innovations” are meeting consumers where they are … mostly at home.

SEEK | Innovations We Love: August Edition As 2020 rages on, the truly innovative have been hard at work to help solve real problems that their consumers are facing during this pandemic. This month, our Senior Vice President of Operations, Courtney PeGan Stevens, shares how her favorite “Pandemic Innovations” are meeting consumers where ...

We've been missing all of the usual SEEK Birthday celebrations this summer. While it isn't the same as treats in the office together, a small team planned a surprise socially distanced birthday celebration for Client Engagement Director . Seeing each other's "smeyes" behind the masks was life affirming! Happy Birthday, Hope & thank you for giving us a reason to meet up!

Thank you for the exciting update, Kellie Gehris! It means the world to us to hear that our work is still providing value. We are honored to have a part in your brand's transformation, as well.

For anyone whose brand needs an empathic jumpstart for your communication strategy, brand positioning, or innovation pipeline, we'd love to help. Let's start a conversation!