RSW US

Sick of hearing about GEO yet?

Generative Engine Optimization has been been touted as the replacement for SEO, the future of search, and plenty of other things. But Google’s new official guide brings some much-needed clarity for agencies.

𝙏𝙝𝙚 𝙨𝙝𝙤𝙧𝙩 𝙫𝙚𝙧𝙨𝙞𝙤𝙣: 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙤𝙧𝙠𝙨 𝙝𝙖𝙨𝙣’𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙙.

But there are also a few “GEO best practices” agencies can probably stop worrying about.

In this post, we break down what Google’s guidance confirms, what it pushes back on, and what it means for agency business development strategy moving forward.

If prospects are using AI tools to research and shortlist firms, your expertise needs to be visible, specific, and clearly yours.

Read the full post here 👇

Generative Engine Optimization for Agencies: Google's Take Learn what generative engine optimization for agencies means now that Google has published its official guidance, and what your firm do.

In this episode of 𝘜𝘯𝘥𝘦𝘳 𝘵𝘩𝘦 𝘈𝘨𝘦𝘯𝘤𝘺 𝘏𝘰𝘰𝘥, Philip Byrne of SB&A shares how a smaller, specialist agency can deliver outsized value in two very different categories.

From building deep client partnerships to staying nimble as the industry shifts, the conversation gets into what brands are really looking for now, and what still sets great agencies apart.

There’s also a smart take on AI: where it helps, where it falls short, and why the human side of the work still matters most.

Watch the full interview here 👇

Under the Agency Hood | Philip Byrne | SB&A In this episode of Under the Agency Hood, Mark Sneider talks with P...

Your prospect didn’t go dark.

You did.

It happens more often than agencies want to admit. A first meeting goes well, the need is real, but the timing is “a few weeks out.” Then client work takes over, follow-up gets pushed back, and a promising opportunity quietly slips away.

The issue usually isn’t intent. It’s a lack of a consistent process.

In our latest post, we’re looking at how agencies can stay on a prospect’s radar without sending the dreaded “just checking in” email, and why meaningful follow-up matters long before a deal is ready to close.

If new business is a priority, this is one worth reading:

Agency New Business: You're Ghosting Your Own Prospects Prospects go dark but agencies do it to their own prospects too. Here's how to stay consistent and keep good opportunities from slipping away.

So proud that our sister company RSW/AgencySearch was given the opportunity to help Wright-Patt Credit Union find a great agency in Cactus! Congrats to both of you! Here's to a solid, productive, long-term relationship!

Your agency has a LinkedIn newsletter. Now what?

For most agencies, the pattern looks like this:
• Launch the newsletter
• Invite prospects
• Publish a few issues
• Then…silence

A LinkedIn newsletter isn’t a “nice to have” content box to check. Used the right way, it can support long-term business development, warm up prospects, and give you a natural reason to start real conversations.

In our latest post, we break down:
⬩ Why most agency newsletters stall
⬩ The biggest missed opportunity we see after someone subscribes
⬩ How to use a newsletter as part of a real BD strategy (not a standalone task)

If your newsletter isn’t helping you start better prospect conversations, this will help.

👇 Read the full post:

LinkedIn Newsletters for Agencies That Drive New Business Most agency LinkedIn newsletters fail for a lack of real BD strategy. Here’s how to use them to nurture prospects and drive new business.

Is the rise of in-house teams leaving your agency with crumbs?

While brands continue to bring certain marketing functions in-house, they still look to outside firms for the high-level strategy and specialized expertise they can’t build themselves. At RSW/US, we help you identify and communicate that unique value.

We don't just get you meetings; we help you position your agency as the essential partner national brands need to win. Don't let in-house teams eat your lunch—secure your spot at the head of the table.

Questions about our outsourced biz dev programs? These are the questions agency principals ask us most: https://www.rswus.com/outsourced-new-business-faq-for-ad-agencies/

Prospects aren’t saying “no.”
They’re overwhelmed. 😵‍💫

We’re seeing more decision fatigue in new business conversations lately. Interest hasn’t disappeared, but uncertainty is slowing movement. And for small and mid-sized agencies, waiting isn’t a strategy.

Here’s the reality: when prospects finally decide, they move fast. If you’re not visible and active, you’re forgotten.

In our latest post, we unpack:
• Why decision fatigue is slowing buying decisions right now
• How rising automation and AI costs are changing the math for big firms
• Why human expertise and agency agility are becoming safer bets for prospects
• Where smaller agencies have a real opening to lead instead of waiting

Decision fatigue doesn’t mean “not interested.” It means prospects need leadership and clarity.

Read the full post here 👇

Navigating Decision Fatigue for Small and Mid-Sized Agencies Don't let prospect decision fatigue stall your agency. Learn how small and mid-sized firms can lead with agility while larger agencies struggle.

Technology alone won't close business, but it is the fuel that powers a successful outreach strategy. At RSW/US, we believe in a complimentary mix of human drive and intelligence, coupled with a consistently updated tech stack.

This hybrid approach allows our team to:
➤ Develop the cleanest and most strategically targeted lists for our clients.
➤ Use multiple layers of technology to make our outreach process more efficient.
➤ Help 90%+ of our clients close business within the first year of their program.

We invest in the tech so you can focus on the creative work that keeps your clients happy.

Learn more about us here: https://www.rswus.com/

Hiring a New Business Director won’t fix growth overnight.

Yet many agencies expect one hire to undo years of stalled outreach and fuzzy positioning.

Here’s the hard truth: 𝗮𝗻 𝗡𝗕𝗗 𝗶𝘀 𝗮𝗻 𝗲𝗻𝗴𝗶𝗻𝗲, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻.

If they’re buried in RFPs, pulled into client work, or handed generic positioning, results will lag no matter how strong the hire is.

We break down what actually sets new business leaders up to win 👇

Your New Business Director Isn't a Silver Bullet Your New Business Director is not a silver bullet. Set realistic expectations and avoid 4 common traps that sabotage agency growth.

Today we’re celebrating Sheila Hambrice's 2-year anniversary at RSW/US! 🎉

Thank you, Sheila, for bringing smart thinking, fresh perspectives, and a steady stream of strong ideas to every conversation. Your ability to see opportunities and turn them into action continues to make a difference for both our team and the clients we serve.