Method Marketing

We're fans of storytelling at Method Marketing, so we're taking inspiration from some popular series to help you get more out of your business marketing efforts. 🎉

Let's take a quick look at one facet of the services we offer here, SEO. Do you have any questions? Let us know!

Thanks to the ChicoER for coming by to learn and share about our company! Check out Jennie’s story ⏬

Method behind Method Marketing | It’s Your Business I had an enjoyable time visiting digital marketing agency Method Marketing this week.

The bottom of the sales funnel is just the beginning.

Yes, marketing is awesome for prospecting and acquisition. But it's also criminally underrated as a retention and customer tool.

Read more: https://methodmarketing.com/2023/10/19/marketing-for-clients/

The persuasion problem: Why does convincing not always mean conversion?

While it might seem straightforward to assume that a persuaded individual would naturally take the next step and convert, human psychology and behavior frequently defy this logic.

https://methodmarketing.com/2023/10/04/persuasion-in-marketing/

Precision matters in paid search. Understanding and acting on PPC metrics is vital to a successful paid search campaign:

https://methodmarketing.com/2023/09/28/ppc-metrics/

Did you know the top three ways marketers are using AI?

1. Content personalization
2. Data analytics
3. Content generation

It's important to note: NONE of these are ready to go right out of the AI-generated box. A skilled, experienced human marketer with AI at their fingertips remains the best AI marketing tool there is--but there's no denying the tech is becoming more useful every day.

Interesting read on Hubspot:

AI Marketing — The Complete Guide AI marketing is more popular than ever, so learn what AI marketing is, how to use it, examples, pros and cons, and strategies that benefit from AI.

No content creator likes hearing that their work fell short of expectations. However, not all feedback is created equal.

How we respond to critique can be the difference between growth and stagnation. Read more:

https://methodmarketing.com/2023/09/07/client-feedback-tips/

Brand books are the “north star” of a brand’s identity—the guiding light that stays constant and helps an organization stay oriented toward the brand’s vision.

A robust brand identity not only resonates with customers but also establishes credibility, trust, and loyalty. That’s why one of the most effective tools in crafting a cohesive and powerful brand identity is the brand book.

Read more: https://methodmarketing.com/2023/08/25/brand-book/

[Illustration by Jessica Fine/Method Marketing]

No demographic presents as significant a challenge—or opportunity—as Gen Z.

In 2022, Gen Z made up 40 percent of global consumers and had roughly $600 billion in spending power. Gen Z has come of age in the era of smartphones and social media, shaping a generation that’s digitally savvy, socially conscious, and appreciative of authenticity.

How do you market to Gen Z? We'll get into three digital marketing strategies that work—and three to stay away from.

Read more: https://methodmarketing.com/2023/08/21/market-to-gen-z/

It’s a bittersweet day here at Method Marketing—we are thrilled to celebrate Ava’s graduation from California State University, Chico with her BA in Communication Studies and Public Affairs, but truly sad that her internship has come to an end. And so we now wish her luck in the future!

As our social media intern, Ava has done a great job of planning, creating, and executing social media content for our clients, as well as helping us develop and write blog content. We’ll miss her positivity, eagerness to learn, ability to learn from feedback, and terrific sense of humor.

We tell all our interns that we don’t believe in “coffee-fetch internships”—they are expected to contribute to our clients’ success, and Ava absolutely has.

Please join us in congratulating her on her degree and in wishing her the best. Thank you Ava!