ChicoBag

Why are the brands you actually want to watch winning? They stopped making ads and started making things people choose to come back to.

Huckberry began with 10,000 YouTube followers. Today their channel sits next to North Face. The shift wasn't a bigger marketing budget. They reallocated what they used to spend on paid ads into one well-made owned series called "Dirt."

This week on the ChicoBag Podcast, Andy talks with Kevin Willard, the creative director and copywriter behind brand stories for Ocean Conservancy, Hyatt, and Jack Daniels.

If you've ever wondered why we put time into a podcast instead of buying more ads, this episode answers it.

Watch the full conversation: https://youtu.be/5xRkgc2ebhk

You're already posting your morning coffee.
A coffee brand made every one of those posts send $5 to a mental health org for Black women. No new app. Just a hashtag.

Post On Purpose built that. Becca Ruiz breaks it down on the ChicoBag Podcast - episode 30, link in bio.

The easy part is launching a project.

The hard part is keeping it alive.

In Episode 29 of the ChicoBag Podcast, Garrison Harward; Executive Director at Andando shares what it actually takes to create lasting change in rural Senegal, from clean water access to microloans and long-term maintenance that doesn’t get talked about enough .

Episode out now! Watch here: https://youtu.be/MLsrwnsTgS4

Want a practical climate solution that’s already happening right now? Look at university energy systems.

In this clip, Jillian explains why campuses can be a perfect place to move faster on clean energy. A lot of equipment is simply aging out, and that creates a real opening to replace it with smarter systems like geothermal and other efficient upgrades.
It’s optimistic, practical, and way more doable than people assume.

Watch the full episode on YouTube here: https://youtu.be/Gw74B5Q-0J8

What would you want your local campus to tackle first if they had to choose one big sustainability move?

An oyster farm sounds like the most ocean-friendly job on the planet… until you see what the industry relies on.

Marine scientist and oyster farmer Abby Barrows from Deer Isle Oyster Company shares what surprised her when she bought an existing farm: almost everything in aquaculture is built on plastic gear. Ropes, buoys, grow-out bags. Not because people don’t care, but because that’s the system we’re working with right now.

The full episode is an honest conversation about microplastics, real-world tradeoffs, and what it takes to actually change an industry from the inside.

Watch the full episode: https://youtu.be/RGUC2i35f1w

Most brand stories sound the same because we keep telling the “one story” version.

This week on the ChicoBag Podcast, Andy talks with Jay Golden from Retellable about why trust gets built in the little details you usually leave out. The messy middle, the real reason, the moment you almost quit.

Watch the clip, then listen to the full episode here: https://youtu.be/CEaZQpvHFpA