Iconic Machinery

We are officially one of Bobcat’s 15 highest-scoring dealers in North America!

This achievement earned us a place in the 2026 Bobcat Construction Dealer Leadership Group, where top-performing dealers serve as advisors and meet directly with Bobcat’s senior leadership.

Our president, Alex DuBose, and vice president, Adin DuBose, represented us during the group’s three-day trip at the Four Seasons Resort Maui.

They met with Bobcat’s CEO and senior vice presidents to discuss new products, system improvements, artificial intelligence, customer support, and the next generation of equipment technology.

We are proud to have a voice in these conversations and to move forward alongside Bobcat as the industry continues to evolve.

Most importantly, this relationship helps us continue providing the equipment and support our customers need to keep running.

This recognition belongs to our entire team! Together, we are ICONIC!

It was about time to share our latest Iconic Equipment in Action Demo Day photo dump! 📸🚜

A few highlights from that Iconic day in Arcata, near our Eureka branch!

It was a full day of live equipment demonstrations, hands-on training, great conversations, lunch, and plenty of time for customers to connect directly with the Iconic Machinery team and our manufacturer partners. And, of course, we had time for plenty of fun and laughs too!

A big thank you to everyone who came out and spent the day with us, and to Diamond Mowers, Fecon, Sakai and U.S. Pride Products for sharing their equipment and expertise.

Our Eureka branch proudly serves the North Coast, and with 10 Iconic Machinery locations across Northern California, our team is here to support our customers with equipment, rentals, parts and service.

Were you there? Let us know what you thought in the comments! 👇

More Iconic Equipment in Action events are coming. 👀

Want to see a Demo Day in your area? Let us know!

Our September Inventory Blowout is here! There’s never been a better time to invest in new Bobcat® equipment.

Take advantage of low monthly payments and special financing on select in-stock T86 and T64 Compact Track Loaders and E40 Compact Excavators.

✔ E40 payments as low as $930/month*
✔ 0% financing for 48 months
✔ 1.9% financing for 60 months
✔ 2.9% financing for 72 months
✔ Offer ends September 30

Visit our sale page to learn more and request a personalized quote:

👉 https://iconicmachinery.com/promotions/september-inventory-blowout-2026/?utm_source=facebook&utm_medium=social&utm_campaign=september_inventory_blowout_2026&utm_content=campaign_announcement



*Payment example is $930.28/month on qualifying E40 Compact Excavators based on 2.9% financing for 72 months. Financing is available with approved credit. Terms apply.

Iconic Equipment in Action: Arcata Demo Day is coming August 27!

We’re bringing together industry professionals and our partners Diamond Mowers, Fecon, Sakai and U.S. Pride Products for a hands-on equipment demonstration and training event in Arcata, CA.

See live equipment demonstrations, explore the latest technology and attachments, and connect directly with the people who know the equipment.

Featured live demonstrations include the Diamond Mowers DM360, Fecon StumpEx SHX33SX and Fecon Stone Crusher SC7620, along with additional Bobcat® equipment and attachments on site.

📅 August 27, 2026
📍 Arcata, CA
🍴 Lunch provided for registered attendees
🎟 Registration required

Contractors, municipalities, forestry professionals and other equipment users interested in attending can register through August 25.

We're celebrating America's 250th Anniversary all month long!

There's never been a better time to invest in new Bobcat® equipment.

Take advantage of special July pricing on select in-stock Compact Track Loaders, Skid Steers, Compact Excavators, and other qualifying Bobcat equipment.

✔ Save up to $20,000 OFF MSRP* on select models
✔ Special financing available on qualifying equipment
✔ In-stock inventory ready for delivery
✔ Offer ends July 31

Visit our July Sales Event page to learn more and request a personalized quote:

👉 https://iconicmachinery.com/promotions/america-250-sales-event-july-2026/

🚨 MID-YEAR INVENTORY BLOW OUT – ENDS TUESDAY, JUNE 30TH! 🚨

Don't miss your chance to save BIG on select in-stock Bobcat equipment.

We're making room for new inventory, which means it's a great time to take advantage of special pricing on available machines.

Available on select in-stock:

✔ Skid Steers
✔ Compact Track Loaders
✔ Excavators

Inventory is limited and available on a first-come, first-served basis.

📱 Interested? Send us a message, or request a quote here:

https://iconicmachinery.com/mid-year-equipment-blowout-june-2026/

Grand opening success 🙌

We had an amazing turnout last week at our new Iconic Machinery location in Yuba City. It was great to see the community show up, including the former mayor and members of the Yuba City Police Department.

We had the chance to connect with our customers, meet new ones, and enjoy some great food from Pico Rico.

Thank you to everyone who came out and supported us. We’re excited to be part of the community and just getting started.

Built to work. Smart to own. 💪 Get into a new Bobcat compact tractor 🚜 with 0% financing for up to 84 months* OR a free front-end loader*. Contact us 📞 or stop in today. https://bobcatofchico.com/

When the site is rough and the load is heavy, the Bobcat T86 is ready to answer the call. Find the Bobcat T86 at your local dealer!

Stop by the Redwood Region Logging Conference at the Humboldt County Fairgrounds in Ferndale to see the newest Bobcat forestry equipment and special offers from Iconic Machinery.