The Second Child

HAPPY NEW YEAR, FRIENDS!✨
As we welcome a brand-new year, we want to thank you for being part of our community. We’re so grateful to continue bringing you the very best selection Chicago has to offer — and we’re especially excited to celebrate a big milestone this summer: 39 years at 954 W. Armitage!!✨

Thanks to you, our customers and neighbors, The Second Child has continued to grow, evolve, and thrive. We can’t wait to share everything we have planned for this year—
Here’s to new beginnings, great finds, and what we know will be our best year yet! 🥂🍾✨

With Gratitude,
D a i s y & The Second Child Team

MARK YOUR CALENDARS, CHICAGO!
AUGUST 8-10th 🥳
Help us clear way for Fall/Winter Opening!
SEE YOU THERE!!

Did you notice?? 🤓☝️
We’ve started to put a bit of Fall/Winter items on our website!
Tis the season, friends! If you see it- grab it!

We have THOUSANDS of new fall/winter clothing & shoes ready to go that will be available after our Big End Of Season sale this weekend.
DONT MISS IT!

End of Season Sale : August 9 - 11
Cash Only ✨

We woke up feeling GRATEFUL and THANKFUL!
It’s our 37th Opening Day Anniversary! 🤯🥳

THANK YOU for keeping us here all these years.
We LOVE being here. Whatadaya say ‘bout another 37?!
LET’S GO, C H I C A G O!! 💛✨

🎂 Now accepting Fall/Winter
🥳 As always no appointment required
🎁 Shop Online & In-Store / We ship!

Happy May, Chicago!
Did you receive our May newsletter email?
Trying something new this month ✨
Click on link in bio to subscribe to our monthly email to see what’s up!
👀🗞️

Little light reading ahead of BIG SALE EVENT this weekend!
Man, we love this time of year 🥰✨

Sooo, what are we thinkin’?… you think we’ll actually look like this tomorrow?? 🤔 Come get ready, just in case!
Open 11am-6pm Mon/Fri
Sat: 10am-6pm
Sun: Noon-5pm

HAPPY NEW YEAR, FRIENDS!🍾🥂🥳
Please excuse our social media pause!
We’re still here.. happily bringing you the best of the bestest; you all know how we do. 😎🫰

✨IMPORTANT DATES:
2/9 - 2/10 BIG Clearance Sale!
( We only hold 2 of these a year - Don’t miss!)

✨IMPORTANT TO KNOW:
- We are currently ONLY accepting Spring/Summer items
As always, no appointment necessary!

(AG Dolls Pictured Available For Purchase Soon)

Yup! 🎃✨
First batch of Halloween costumes are here! Available in-store at 11am, and online this afternoon.
More coming in daily & throughout the month of Sept & Oct. 🧙‍♀️🦇

And hey! Got any costumes from last year you’d like to consign? Bring them on in!
As always, no appointment necessary 🍭🎃

Honored to be featured again in Best Consignment Stores in Chicago! Knowing we play a small part of families raising their kids in this beautiful city we call home is our greatest joy.

And hey! Our friends over at are featured too! Gotta love all the on this list. 💪✨

From those cute little Mini Boden years to teenager friendly Aviator Nation, we got you covered. Come do your Back 2 School shopping with us!
Open:
Mon-Fri 11am-6pm
Sat 10-6pm
Sun 12-5pm
Online: 24/7 365. 😉

Sweata Weatha let’s goooooo!! 🍂