Fieldwork, Inc.

As a focus group facility, we've been told we would be replaced... first the internet, then video conferencing, social media, and now artificial intelligence.

Yet one thing remains true: organizations still need to understand the humans they serve.

In her recent Insights interview, Fieldwork President Nikki Darré shares why she believes the future isn't about choosing between technology and people. It's about using technology to enhance human understanding, not replace it.

If you're passionate about the future of insights, this is worth the read.
https://hubs.la/Q04mbSXS0

How did you get there? Nikki Darré | Significant Insights Great to hear from Nikki Darré, President of Fieldwork and a lifelong champion of the human side of research. Over […]

What fuels great insights? People.

As we get closer to Global Focus Group Day on July 9, we've been reflecting on this year's theme: Insights Fuel.

The research industry continues to evolve, and we're excited about the tools helping us work smarter and move faster. But at the heart of every study is still a person with a perspective worth understanding. That's why we're celebrating the conversations, curiosity, and human connections that continue to drive meaningful research forward.

In this blog, we explore why the focus group remains such a powerful tool for understanding the "why" behind human behavior, the role technology should play in research, and why listening to people never goes out of style.

Give it a read and let us know: What do you think fuels great insights?

Read the blog: https://hubs.la/Q04lKGyp0

Insights Fuel: Celebrating the Human Connections Behind Great Research Explore the significance of human connections in research on Global Focus Group Day, celebrating the people and moments that fuel meaningful insights.

3 weeks until and we're down to the last few Insights Fuel Celebration Boxes. Have you secured yours?

Learn more about the day and request a box here: https://hubs.la/Q04lC0G_0

Global Focus Group Day | Fieldwork Global Focus Group Day is a celebration of the roles, services, and insights champions that make qualitative market research possible.

New York is having a moment.

Between the energy of the insights community and the opening of our brand-new Manhattan location later this year, there's a lot to be excited about.

If you're attending the Quirk's Event in New York, stop by the photo booth and say hello. We'd love to show you the floor plan for our new Manhattan facility and talk about how we're continuing to support in-person research in one of the world's most important markets.

Plus, you'll leave with a fun photo to post on LinkedIn... See you there!

What fuels great insights?
Curiosity.
Conversation.
Connection.

One month from today, on Global Focus Group Day, we'll be celebrating the people, partnerships, and moments that keep our industry moving forward.

This year's theme is Insights Fuel, inspired by the ingredients that power meaningful research every day.... The thoughtful questions, shared experiences, willingness to listen, and unexpected moments that make us see things differently.

On July 9, we'll celebrate all those who help turn conversations into understanding.

To help fuel the celebration, we've created a limited-edition Insights Fuel Box filled with snacks, swag, and a few surprises. Quantities are limited, so if you'd like one, be sure to claim yours soon.

Save the date. Claim your box. And get ready to celebrate the humans behind the insights!

Some conferences make the calendar every year. The American Society of Trial Consultants Annual Conference is one of them.

Fieldwork is proud to continue supporting a community that understands the power of real human conversations, thoughtful environments, and the details that shape stronger trial strategy.

Whether you need mock juries, witness prep, focus groups, war rooms, recruiting, or full project support, our team can help make it happen wherever your research needs to be. At one of our facilities, in a hotel, at your office, or in the field.

We’re not confined to our footprint. We go where you take us.

If you’ll be in San Diego, connect with the Fieldwork team. We’d love to talk through your next project.

Before the first participant is scheduled, before devices are shipped, before teams travel, there’s a window where the right questions make all the difference.

We put together a human factors pre launch checklist based on what we see again and again across medical device studies. It’s designed to help teams think through feasibility, logistics, and participant experience early.

What would you add to the list?

👉 https://hubs.la/Q03-3Bbl0

The Human Factors Pre-Launch Checklist: Questions That Set Your Study Up for Success Ensure success in your medical device study with these essential human factors questions, addressing clarity, compliance, and participant needs for a seamless research process.

What does it actually feel like to live with an autoimmune disease?

Not the clinical definition or a summary slide... The real experience.

We asked people living with autoimmune disorders to share their journey in their own words and what came back was honest, emotional, frustrating, hopeful, and incredibly insightful.

If you’re researching autoimmune conditions, this is worth your time.

Read the blog: https://hubs.la/Q04g040Z0

What We’re Hearing from People Living with Autoimmune Disease Explore real patient experiences with autoimmune diseases, highlighting the challenges of diagnosis, treatment, and emotional impact for deeper healthcare insights.

Quirk’s London kicks off today.

The photo booth is up and we’re excited to see familiar and new faces come through.

If you’re attending, stop by, take a photo, and spend a few minutes talking with us about the continued momentum behind in-person research.

There’s nothing quite like connecting in person.

☎️ London is calling.

We’re heading to Quirk’s London and bringing the photo booth magic with us.

If you’ll be there, come find us, snap a photo, and connect with the team on all things .

PS… are you signed up for Sarah Kotva's new monthly email? She recently shared a great tip for anyone traveling to London this May. Worth the read before you make your plans. Link in the comments.