FRET12

FRET12

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FRET12 is born from a shared passion for guitar and nomadic tour culture. All-access. Rock N' Roll.

From studio to stage and everywhere between, FRET12 peels back the curtain with content that provides a raw, behind-the-scenes look into Rock N' Roll Artists and culture today. "The Sound and The Story" documentary series boasts never-before-seen interviews, storytelling and in-depth coverage of some of today's most influential Rock artists.

Photos from FRET12's post 06/17/2026

Hours of playing, immortalized.

06/16/2026

We caught up with indie rock solo artist Wes Parker () in the middle of touring his debut album “Super Rare.” We chatted about his 90’s inflected sound and style backstage at .

06/15/2026

One-of-one record totes, designed, cut, and hand-sewn in Chicago by FRET12. Built from reclaimed materials and deadstock tees — each Record Tote shaped into its own composition, designed like a record cover. No two the same. Built to haul vinyl, cables, and whatever else the day calls for.
 
A few left. Link in bio.

Photos from FRET12's post 06/10/2026

Daniel Johnston recorded his songs on a boombox and handed the tapes to strangers at the McDonald’s drive-thru where he worked. His art is as raw as his music. You’ve seen the frog. Maybe on a shirt, maybe on a flyer, maybe on Cobain.
 
The book “I’m Afraid of What I Might Draw” is the most complete collection of his art ever published, and is back in stock. Drawings, comics, and the story behind a following that reached Tom Waits, Beck, and beyond.

06/09/2026

Local favs Friko came by the shop to play “Choo Choo” off their excellent new record “Something Worth Waiting For.” They talked about the inspiration behind the song and broke down how to play both guitar parts.

💥Watch the full performance + breakdown on YouTube. Link in bio.

Photos from FRET12's post 06/08/2026

A Chicago-made button-up built to carry you from load-in to last call.

💥Shop the new collection at fret12.com.

06/04/2026

We’ve got another dose of soul and swagger from .band for you.

Check out their performance of “Always Alright” for FRET12 Sessions and catch them live at June 28th and Wicker Park Fest on July 26th.

💥Watch the full performance + more on YouTube. Link in bio

Photos from FRET12's post 06/03/2026

Warm, layered, and ready for wherever the night goes.

💥Explore the Green Room Candle collection:
https://f12.link/2662-GreenRoom-Collection

Photos from FRET12's post 06/02/2026

Looking back at when brought their Sonic Sessions into the shop for an evening with — the kind of night where the performance feels closer than the stage usually allows. Photos and the full story is now live in the journal.

💥JOURNAL: https://f12.link/955-ReturnToDust

Photos from FRET12's post 06/02/2026

The ritual looks different every time. Candle lit. A record you know by heart. Coffee going cold while you change your strings. Something to read that gets your head right.

This collection is inspired by those moments.

💥View Collection: https://f12.link/2662-GreenRoom-Collection

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Address


1357 N Elston Avenue #165
Chicago, IL
60642

Opening Hours

Friday 12pm - 5pm
Saturday 12pm - 5pm