SearchLab Digital

Dealers, your GBP category setup might be holding you back more than you think.

This week on Local Search Tuesdays, Greg breaks down one of the biggest mistakes we keep seeing. The wrong categories on your sales profile can hurt visibility, and it happens a lot more than it should. Our latest research found 121 different categories in use, many of them completely off.

Your primary category matters most, and it should reflect what you are, not everything you do. Mixing in service or parts categories on a sales profile is where things start to go sideways.

If you want cleaner signals and better rankings, this is worth a few minutes of your time. 📍

Watch the breakdown here:
https://zurl.co/Cslop

And get your categories right!

GBP Categories for car dealer sales profiles - SearchLab Digital This week on Local Search Tuesdays, I’m breaking down the right way for car dealers to choose Google Business Profile categories. Your primary category is the top local ranking factor, but too many dealerships are getting it wrong.Our latest research found 121 different categories in use, and a lo...

Audiences in Miami and Minneapolis don't behave the same, neither should your bids.

PPC expert Susan Yen details exactly why your bidding strategy needs to align with the locations you're targeting, in the newest episode of PPC Real Talk.

Check out the full episode of PPC Real Talk here:

https://zurl.co/AnL9n

Last year we conducted one of the largest automotive GBP studies out there, and the results were eye-opening.

Check out a breakdown of the industry averages you definitely need to know.

https://zurl.co/atHsV

What exactly is location decay, and how can you prevent your ads from wasting budget on it?

Susan Yen dives into exactly that on the latest episode of PPC Real Talk.

Full episode: https://zurl.co/kKBMm

More content isn't the same as better content. AI won't save you if your strategy is broken.

Dane Saville sits down with Marketing Extraordinaire Ashley Segura to break down how to, and definitely how to not use AI in the newest episode of More Than You Can Chew.

https://zurl.co/ZTiCd

Yes, this image was created with AI.

At SearchLab, we are always in the lab experimenting and learning, so we can always be at the forefront of digital marketing.

This experiment will test image creation.

Now, every week, we will upload it and ask the same AI to recreate the image exactly as it is, and we will be tracking the differences.

Help us track the differences each week, as we will be posting the recreated image every Wednesday. Or test along with us we would love to see your images and how they change. Tag us or use hastag so we can follow along with your experiment as well.

Review extortion is real and scammers are preying on local businesses everywhere.

The good news is Google has steps you can take to stop your business getting flooded with bad reviews without having to pay a dime.

Watch the latest episode of Local Search Tuesdays to see exactly what to look for and the steps you need to take if you become a target.

Full episode: https://zurl.co/mMFpf

Looking back on one of our most well-received webinars, the insights remain as relevant today as they were then.

#1 vs. #10: What Separates Top Auto Dealers in Google used data from the largest automotive SEO study ever conducted to turn it into something actionable: a clear picture of exactly what the top-ranked dealerships are doing differently from those stuck at #10.

https://zurl.co/btzqW

Don't continue down the path of set-it-and-forget-it PPC.

There is still time to register and join our webinar, hosted by Dane Saville and featuring PPC speaker and expert Susan Yen.

Register and join in 30: https://zurl.co/kkz9P

When was the last time you looked at your PPC account?

Did you forget you even had ads running?

If you had to stop and think about any of these answers, you definitely need to register for our webinar, Set it, Forget it, Regret it: What's Really Happening Inside Your Ad Account.

Grab your spot here: https://zurl.co/3O5pj