Argentum Strategy Group
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Yay!
04/23/2020
Okay, it's time! Argentum is FINALLY giving a free public webinar!! Please share with all your business-y friends (it's on LinkedIn as well). I'll be teaching content I've been building and presenting live for years, but this is the first time I've got to build my own audience!
Stop Spending Your Marketing Money Badly!
Join me for a free webinar on May 7 where I'll share some simple tools and an easy approach for building a better marketing budget for your company. Register now!
Building Smart Marketing Budgets Unless you’re Apple, Nike or Uber, it’s a pretty fair guess that you don’t have as much money as you’d like to spend on the marketing to grow your company. This webinar will teach you the basics of how to lay out a basic strategic marketing plan to help you grow your business. We’ll talk a...
04/30/2014
Great brands and experiences trump social conversations. From Baratunde Thurston.
Fast Company - May 2014 Fast Company is written for the innovative pioneers who are transcending the boundaries of normal business conventions and shaping the business world. Fast Company showcases the individuals and companies who impact the world through creative ingenuity. With a unique focus on innovation, design and s…
12/12/2013
The Santa Brand Book. Brilliant. White on White logo treatment may be my favorite.
Santa brand book Santa brand book - 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message.
08/29/2013
Love this sign from Mainstay Rock Bar in Cinci: Free Beer, Topless Waitresses, and False Advertising.
07/23/2013
Cool! The Psychology of Color in Marketing.
The Psychology of Color in Marketing and Branding | Help Scout The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
04/24/2013
"Sticky" A new eye tracker that finds which ads actually stick. 'Cost-Per-Visual' new ad currency?
MediaPost Publications Eye Tracker Finds Which Ads Actually Stick, Pushes 'Cost-Per-Visual' As New M Eye Tracker Finds Which Ads Actually Stick, Pushes 'Cost-Per-Visual' As New Madison Avenue Currency - 04/22/2013
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