SmallGood Ltd.
SmallGood is a strategic and creative agency committed to helping for-profit and non-profit businesses grow their good.
SmallGood is a strategic and creative agency working with teams that are making a positive impact in the world. Launched in May 2017, SmallGood is women-led, intentionally lean, and intelligently responsive - able to expand and contract based on client needs. Started by Mylene Pollock and Lenora Rand, these two dynamic leaders come with years of big agency experience in brand strategy, creative platforms, and campaigns. Through SmallGood, they help brands express their purpose, and bring that to life in resonating narratives, identities, social media, film, television, direct mail, digital, retail, and print. Their Resonator Brands approach uncovers meaning, enables expression, and fosters community. They do it all to help companies large or small, for-profit and not, “grow their good.”
01/13/2026
Every January, we choose a . Reflecting on the depraved and inhumane year we just lived through, the word we chose for 2026 feels like the thing we're clinging to for dear life.
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Did you choose a ? If so, we'd love to hear it.
Our 2026 word of the year is the one thing we can’t afford to lose. Every January since 2020, Mylene and I have chosen a Word of the Year for our branding and marketing consultancy, SmallGood.
Click here to claim your Sponsored Listing.
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Chicago, IL
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 8am - 6pm |
| Thursday | 8am - 6pm |
| Friday | 8am - 6pm |
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