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The same great team is still behind the scenes but we now have a lot of new industry news, assets, videos and more we are eager to share. Follow us over at Sales Empowerment Group!

We love meeting clients in person and getting an on-the-ground tour of their business! Susan Justice, our senior client success strategist, visited Atlanta Rod and Manufacturing Co., Inc. (a Birmingham Fastener, Inc. company) this week to see how they make custom-manufactured fasteners.

Special thanks to John White, Chase Watson, Chris McCaffrey, and Dallas Hemeyer for hosting and showing us around the factory!

This year’s INBOUND was full of major product releases and even more AI than last year’s event. Check out some of the big headlines, plus a hot take or two.

INBOUND 2024: Copilots, Agents, and AI – Oh My! This year’s INBOUND was full of major product releases and even more AI than last year’s event. Check out some of the big headlines, plus a hot take or two.

Companies start engaging in hit-or-miss marketing for a lot of reasons. Learn the 10 most common causes and how to start addressing them.

The 10 Root Causes of Hit-or-Miss Marketing Companies start engaging in hit-or-miss marketing for a lot of reasons. Learn the 10 most common causes and how to start addressing them.

Taking the time to think through your business goals will help your content perform significantly better. Learn four ways to make the most of your content marketing efforts.

4 Ways to Get More Out of Your Content Marketing Efforts Taking the time to think through your business goals will help your content perform significantly better. Learn four ways to upgrade your content marketing.

For the companies that do sustainable marketing well, it’s truly a part of their DNA. It is written into their mission, it is a focal point of their core values and it guides most if not all of their business decisions.

Find out how you can make sustainability an authentic part of your story.

Sustainable Marketing Has an Authenticity Issue Learn about sustainable marketing, why it’s growing in popularity and how you can make it an authentic part of your story.

The sales and marketing divide is as old as capitalism. Learn how sales training can help bridge the gap and drive better results for your business.

Bridge the Sales and Marketing Divide With Sales Training The sales and marketing divide is as old as capitalism. Learn how sales training can help bridge the gap and drive better results for your business.

It doesn’t matter what you call it, stop engaging in hit-or-miss marketing. Discover whether you’re doing it by honestly answering 12 questions in this blog post.

Take the Test: Are You Doing Hit-or-Miss Marketing? It doesn’t matter what you call it, stop engaging in hit-or-miss marketing. Discover whether you’re doing it by honestly answering 12 questions.

Learn how to evaluate a website to optimize your company’s online presence and boost conversions with a playbook designed specifically for marketers.

Evaluating and Optimizing Your Website: A Marketer’s Playbook Learn how to evaluate a website to optimize your company’s online presence and boost conversions with a playbook designed specifically for marketers.