VRL Design, LLC

It’s always a great night celebrating LGBTQ+ rights and the work that Equality Illinois does throughout the year. I love being able to do meaningful design work for the gala and the annual report with Avila Creative, Inc.

Check out the annual report too at https://tinyurl.com/ysxstj65.

Great way to start the year by being honored in GD USA Magazine's 62nd Design Awards for the design of Bath & Body Works's 2024 Sustainability Report, Avila Creative, Inc.

This is GDUSA’s flagship end-of-year best-of-year competition and honors outstanding work across all media. From more than 6,000 entries, only the top 10% are recognized as winners. Check out the magazine in print and online at https://lnkd.in/gnaYmKAR.

The full B*W report is also online at https://lnkd.in/ghs5HxMc.

This year, I want to be better about posting new work. I recently finished the design for the University of California Health’s 2024–2025 Annual Report with Avila Creative, Inc., which highlights UC Health’s work in health equity across their academic health system. Check out the full report at

More awards! So excited to hear that out of 2,400 entries, two of our projects have won 2025 GD USA Magazine’s Health and Wellness Design Awards, and will be featured in their magazine. Congratulations and a huge thank you to our clients at Alzheimer's Association and University of California Health, and to our team at Avila Creative, Inc.

Check out the HBI Road Map for American Indian and Native American Peoples at https://lnkd.in/g5VsJ9Vx.

And view the UC Population Health Annual Report at https://lnkd.in/gZCMpCDG.

So proud and honored to hear that our design for the Bath & Body Works 2024 Sustainability and Impact Report has won a Gold Award from the 39th Annual MerComm Inc. International Arc Awards – the world’s largest annual report competition. I love working with companies like B*W who remain dedicated to sustainability and social impact, and continue to build upon their commitments each year.

Check out the full report at https://d27yqnus3zuzeu.cloudfront.net/bbw-staging/files/bath-&-body-works-2024-sustainability-&-impact-report_final_.pdf.

Always an honor to have our design work recognized and celebrate at the Golden Trumpet Awards.

It’s been a busy few months, and I’m excited to share the design for the Bath & Body Works 2024 Sustainability and Impact Report with Avila Creative, Inc. I’m so happy to work with clients who remain committed to their sustainability and social impact intitiatives. Check out the full report at https://www.bbwinc.com/about-us/sustainability-and-impact/sustainability-and-impact-reports.

Sustainability and Impact Reports | Bath & Body Works, Inc. We are committed to sharing with our stakeholders how we are approaching and managing sustainability. Read our Sustainability and Impact Reports.

THIS. Not to mention politics invading all of our clients’ work.

The Gen X Career Meltdown Just when they should be at their peak, experienced workers in creative fields find that their skills are all but obsolete.

Proud to be an ally and grateful that and I get to do meaningful design work with clients like . It was a great night celebrating LGBTQ+ rights advocacy, especially now.

Back from a quick trip to Atlanta for the launch of our design for Healthy Brain Initiative: Road Map for American Indian and Alaska Native Peoples. After a year of working on the report, it was wonderful to see the printed pieces, meet the team and collaborators in person, hear reactions to the thoughtful design, and learn how the report will be used to further brain health awareness in the AI/AN communities. The event was especially rewarding in light of the new administration’s attacks on DEI initiatives, and I hope we can continue to work on these meaningful projects.

It’s always an honor to have my design work recognized! Three of our reports are in GD USA Magazine’s 61st Design Annual Showcase: Invitation Homes Susatinability Report, International - Navistar DEI Teport, and New York University DEI Report. Congratulations to John Avila and the Avila Creative, Inc. team!

Check out the magazine issue at https://gdusa.com/2024-graphic-design-awards-winner?rns=0|11122|11124|10164|11123.

I’m very proud to share the design for the Healthy Brain Initiative (HBI): Road Map for American Indian and Alaska Native Peoples. This 88-page report, in collaboration with the Alzheimer's Association and CDC, serves as a guide to help public health professionals working with the Indigenous community, outlining strategies to improve brain health, address dementia, and support the needs of caregivers.

This project was a year-long partnership with John Avila at Avila Creative, Inc. We were also fortunate to partner with April Hale at A.Hale PR, who contributed representative regional photography and brought her Indigenous perspective and cultural knowledge to the project. April’s insight helped guide the design of seven region-specific tribal patterns, thoughtful icons, and a series of illustrations by Peter Hoey that illustrate the life course of an Indigenous family and the Elder’s progression along the dementia continuum.

These meaningful design elements are carried throughout the report and are intended to represent the 574 federally-recognized and sovereign American Indian tribes throughout the United States, while still reflecting the Alzheimer’s Association and CDC brands.

I'm so grateful for the opportunity to learn so much and gain a deeper understanding of Indigenous communities through working on this project. It was also a bit of a full circle moment for me, as I designed two CDC reports on aging nearly 15 years ago.

View and download the full report here: https://lnkd.in/gWCv3Rwg

Watch the launch video here: https://lnkd.in/gX7-zqiB