Neon One

A quick Friday lesson on Donor Lifetime Value (DLV) anyone?

DLV refers to how much someone donates to a nonprofit over the course of their relationship with that organization. You find it by multiplying the average amount of time a donor stays engaged with your nonprofit (in years) by your donors' average annual.

So, say your average donor stays engaged for 2.3 years and your average annual giving is $1,203. Your donor lifetime value calculation would look like:
$1,203 (average annual giving) x 2.3 (average donor lifetime in years) = $2,766.90

Our very own Abby Jarvis, threw together a quick article about why this metric matters and how to use it. You can check it out here 👉https://bit.ly/4viMcmk

Awareness days are a valuable opportunity for associations to remind members of the importance of their cause, strengthening their passion and dedication in the process. But, too often, associations fail to sustain this momentum because they put too much focus on the day itself without providing further opportunities for engagement.

In this article, Christopher Krueger of Kellen walks through a five-step roadmap to treat awareness days as a launchpad for sustained, year-round engagement.

Read the whole article here: https://bit.ly/3S2e4N

How to Turn Awareness Days Into Member Action (5-Step Plan) | Neon One Discover how association leaders can transform fleeting awareness day momentum into sustained member engagement with these 5 strategic tips.

How does your recurring giving program stack up against other organizations your size? 📊

We analyzed the data for the Recurring Donor Report, and the baselines might surprise you. Here is the breakdown:

➡️ Small Orgs: ~14 donors | $7,789 in recurring revenue
➡️ Midsize Orgs: ~35 donors | $20,850 in recurring revenue
➡️ Large Orgs: ~67 donors | $41,360 in recurring revenue

Across the board, the average nonprofit maintains a base of about 25 recurring donors, bringing in $14,320 in predictable revenue.

Does this match what you are seeing in your work?

If you're looking for practical strategies to scale your program up this year, grab your copy of the full report: https://bit.ly/4uZadOW

Exciting news! We won a Silver Stevie Award for Customer Support Team of the Year in the 2026 American Business Awards.🏆

This award recognizes a transformational year for our Customer Support & Enablement Team and reflects our belief that nonprofits deserve tech partners who truly understand their work.

Over the past year, our team:
✅ Reduced average ticket resolution times from 40 hours to just 2
✅ Increased CSAT from 65% to a record 97%
✅ Built AI-powered support tools that help customers get faster answers while ensuring complex issues are handled by our team of experts

Thank you to our incredible support and enablement team for their hard work, and to our nonprofit community for trusting us as your partner!

There’s a specific kind of magic that happens at in-person events. It’s that moment when a donor hears a powerful story, looks around a crowded room, and realizes they are part of something much bigger than themselves.

But how do you bridge the gap between that inspiration and action?

In our latest blog, we explore how to turn peak emotional moments into immediate support. Whether it’s through a raffle, pledge cards, or convenient tools like our new Neon One payment terminals for on-site giving, the goal is the same: make it easy for your supporters to make a donation the moment they feel moved.

Dig in using the link in here:

5 Ways to Turn Event Excitement Into Action (aka Donations) Events can be exhausting, but capturing donations shouldn't be. Turn peak moments into immediate action with these 5 easy-to-use tools.

Asking for recurring gifts frequently may sound intimidating, especially if you're used to asking for donations only on a very set schedule.

But 💡77% of our recurring donors💡 indicated that they have no preferences around when they actually make donations.

When we looked at all of the donations created between 2023 and 2025, we see that October, November, and December were the top three months for new recurring gifts.... and those happen to be the three months when nonprofits regularly ask for support. Otherwise, recurring donations are pretty evenly distributed across other months.

If you limit yourself to asking for recurring gifts to a few months a year, try asking more regularly! Your donors probably don't prefer to give during the winter. They just need to be invited to give.

In our latest guest blog, Sara LaCava Lieberman from Thread Strategies breaks down how to use the "Wheel of Change" to shift your board culture.

As a sneak peek, it comes down to three things:
1️⃣ Behaviors
2️⃣ Thoughts & Feelings
3️⃣ Structures

Lasting change happens when we see board members as whole people, meet them where they are, and approach culture change with care and intention.

You can read Sara's full article on how to use a change management approach to board fundraising here:

The Change Management Approach to Board Fundraising | Neon One Shifting board culture around fundraising isn’t actually a fundraising problem. It’s a change management problem.

Meet the Neon One Payment Terminal!

Designed to simplify your in-person transactions, our new mobile payment terminals let you accept credit cards and mobile wallets—like Apple Pay and Google Pay—wherever you meet your community.

It's a secure, handheld device with features to set you up for success:
💙 Integrated printing for instant receipts
💙 4G backup in case your Wi-Fi drops
💙 Fee coverage options for your donors

Want to learn more? Message us to chat with a team member! 💬

When we dropped The Recurring Donor Report a week ago, many statistics were exciting. But one really stood out: Average Donor Lifetime.

The average donor lifetime for recurring donors was between 7.5 and 8 years compared to between 1.5 and 2 years for one-time donors.

That's up to 4x longer! That long-term dedication has a major impact on their donor lifetime values. In 2025, the average donor lifetime value was $7,288.26 for recurring donors versus $3,606.90 for non-recurring donors.

The point is clear: Recurring donors are some of your most valuable and dedicated supporters.

Make sure to check out the Recurring Donor Report for insights and inspiration on how to grow your recurring donor base as a source of sustainable funding!

Get Your Copy: https://bit.ly/3P744kH

In our research for the Recurring Donor Report, one finding stands out: 58.6% of recurring donors decided to support a cause they care about without being directly asked.

So if most of these donors aren't giving because they're asked, why are they making recurring gifts?

The large majority said that it was because they want to provide ongoing support for a cause that they care about. And when asked about what interactions prompted their giving, 41.6% said it was because they noticed a nonprofit doing important work.

Now, this doesn't mean nonprofits shouldn't ask their communities to create recurring gifts. They should absolutely do that. What it does mean is that the people who support their favorite nonprofit with a recurring gift are passionate people who want to make an impact on the world around them.

This is a sign that nonprofits should ask people for ongoing support and also be intentional about showing the people in their community how their donations will make a difference.

Interested in more insights from the Recurring Donor Report? Get your copy here ➡️ https://bit.ly/4tEpdS9