Mainland
Established in 2019, Mainland was born out of a need to transcend the old ideas of storytelling for the 21st century.
06/18/2026
You might be doing franchise development wrong...here's the way we see it!
Franchise development is less
"selling a concept"š¤š·ļø
MORE
"helping people see themselves in the opportunity" š
Through a strategic partnership with Mainland, BooXkeeping has used franchisee storytelling and PR hits to fuel its national growth.
In a recent interview, BooXkeeping CEO Max Emma shares that the collaboration has evolved into even more of a strategic partnership.
"I am learning a lot from his team pretty much on a daily basis."
The takeaway? Find partners who don't just market your brand, but actively help you scale it. š
Want to learn more about how to partner with us? Schedule a demo!
https://hellomainland.com/schedule-a-demo/
How BooXkeeping Uses Franchisee Storytelling to Strengthen Franchise Development Learn how BooXkeeping partnered with Mainland to showcase unique franchisee stories, build credibility and support franchise development through strategic PR and content marketing.
06/17/2026
Great story from FOX 4 featuring our HEB Chamber member Wendy Li of Seniors Helping Seniors - North Texas!
In honor of Alzheimer's Awareness Month, Wendy shares important signs to watch for, resources for families, and ways caregivers can support loved ones living with Alzheimer's and other forms of dementia.
Watch the full video here:
https://www.fox4news.com/video/fmc-csca5ro8c7jqs6d9
A big thank you to Wendy for raising awareness and providing compassionate care in our community!
06/17/2026
Wendy Li, owner at Seniors Helping Seniors - North Texas, discusses the warning signs to watch out for, available resources for families, and ways caregivers can support loved ones living with Alzheimer's and other forms of dementia during June, which is Alzheimer's Awareness Month.
Watch the full segment here:
https://www.fox4news.com/video/fmc-csca5ro8c7jqs6d9
We're excited to share that our owner, Wendy Li, was recently featured on FOX 4 News!
At Seniors Helping SeniorsĀ®, we are passionate about helping older adults remain independent, safe, and connected in the comfort of their own homes. Seeing our leadership recognized by a major news outlet is a wonderful reminder of the impact that compassionate care can have on families throughout North Texas.
Watch the FOX 4 segment here:
FOX 4 News Segment
Thank you to our clients, caregivers, referral partners, and community supporters who trust us every day.
Serving families across North Texas.
[email protected]
seniorcarekeller.com
817-865-3512
06/16/2026
Great storytelling from Josh Kopel on Full Comp Podcast, capturing how Michael Russo and Wild Bill's Soda leverage a non-traditional retail method to completely redefine Wild Billās Craft Beverage Co.
By taking Wild Billās Craft Beverage Co. directly to where the crowds already gather, this brand doesnāt chase foot traffic, it completely commands it!
Listen to the full episode here: https://share.transistor.fm/s/127217e6
FULL COMP: The Voice of the Restaurant Industry Revolution | Ditch the Storefront: Michael Russo on Going Where Customers Are, Failing with Discipline, and Building a Franchise That Scales What if the biggest mistake in your business model is having a fixed address?Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Billās, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon....
The team at Action News 5 did a wonderful job capturing why Maura Parks created a haven for children who need a little extra love and support during their haircuts at Pigtails & Crewcuts. Inspired by her own experience looking for a safe, judgment-free environment for her son, Maura Parks built a culture where children with sensory processing disorders and disabilities can feel completely at ease.
"I like to just say that some kids just need extra help and extra love. So we make sure to provide a colorful and warm environment with theme chairs and movies and kids fun music and just toys."
Watch the full segment here: https://www.actionnews5.com/video/2026/06/04/pigtails-crewcuts-making-haircuts-less-stressful-kids-with-sensory-sensitivities/
06/11/2026
Franchise Times Magazine recently featured FSC Franchise and The Brass Tap in an article about how innovative leadership drives sustainable growth even during times of market evolution.
Scott SirLouis guides FSC Franchise Co and its restaurants by focusing heavily on localized guest experiences and expanding menus to include cocktails and non-alcoholic options.
āIt used to be that non-alcoholic beers didnāt taste like much of anything, but today, there are some really great products. People still want to come in and have a good time with friends, whether theyāre drinking or not, so you need to have those products that are attractive.ā
Read the whole article here: https://www.franchisetimes.com/franchise_news/in-shifting-consumer-landscape-boozy-brands-have-to-put-experience-first/article_6e8c7391-6fce-4a94-993a-d145f32c99ed.html
In Shifting Consumer Landscape, Boozy Brands Have to Put Experience First As consumer trends around alcohol evolve, brands linked closely with boozy offerings are having to go beyond their beverage programs to entice customers. For many franchises, the strategy revolves around
06/11/2026
In a hybrid work environment, itās important to integrate remote employees!
We recently rearranged our office and brought in some new faces, so re-familiarizing our remote employees with the changes felt important!
Our advice? Why not take a walk through the office?
06/09/2026
The team at WSGW-AM truly understands how to spotlight local heroes, capturing the heartbeat of the Saginaw community by bringing the incredible story of Right at Home Northern Michigan Caregiver Jackie Depas to the airwaves.
Depas has consistently demonstrated what it means to elevate the standard of care, and her recent recognition as the Midwest Caregiver of the Year is a testament to that unwavering devotion.
āItās not what I wanted to do (caregiving), itās who I am. Itās just a field that I feel comfortable in. Iāve done a lot of different jobs. Home care is where my heart is.ā
Listen to the full episode here: https://open.spotify.com/episode/5BQKBzM0Npn3mYnVnTpNTS
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06/15/2026