Gate 39

Photo dump of Shane Stiles and Carolyn’s UNBOUND Event adventures! Thanks as always to HubSpot for an amazing event. 🧡 And stay tuned for more from us on everything we learned all week!

What happens when a critical system goes down? And just as importantly, what happens next?

A Service Level Agreement (SLA) helps set expectations for response times, escalation procedures, communication, support availability, and more. But not every support plan provides the same level of service.

In our latest article, we break down what businesses should look for in an SLA and why the process behind the response can matter just as much as response time.

Understanding Service Level Agreements (SLAs): What Businesses Should Really Expect from IT Support Understand the essentials of service level agreements (SLAs) and how they impact IT support, ensuring your business receives the right level of service.

Before we look ahead to UNBOUND, we’re throwing it back to one of HubSpot’s biggest announcements from last year: The Loop. 🔁

Refresh yourself on the methodology and its four stages before this year’s event:

From Inbound to The Loop: HubSpot’s New Marketing Methodology Discover HubSpot's new marketing methodology, The Loop, and learn how it revolutionizes customer engagement through continuous personalization, amplification, and evolution.

See the five questions our team is taking to UNBOUND 2026 and what we’ll be watching along the way:

What We’re Watching at HubSpot UNBOUND 2026 The Gate 39 team are heading to HubSpot UNBOUND 2026. Explore the AI, CRM, integration, personalization, and Loop developments we’ll be watching.

Boston bound! ✈️

We're heading to 's UNBOUND next week, exploring what’s next for AI, CRM, marketing, and the connected customer experience, then bringing the most useful insights home to our clients and partners.

Going to UNBOUND too? Let’s find time to connect!

With 94% of B2B buyers now using AI during the purchasing process, businesses need to think beyond traditional search rankings and website traffic.

Our latest infographic breaks down the numbers behind zero-click B2B buying and how SEO, AEO, and specific, useful content can help your business stay visible as search evolves.

Read more:

Are We Entering the Zero-Click B2B Buying Era? [Infographic] Explore the rise of the zero-click B2B buying era, where AI transforms how buyers research and make decisions without visiting your website. Learn how to adapt.

Your customers want you to know them, but they probably don’t want to feel like you’re watching them. That distinction matters.

We’re breaking down four questions financial marketers can use to keep personalization relevant, useful, and privacy-first, without losing the trust they’ve worked hard to build.

Read the full post:

A Framework for Balancing Personalization with Privacy in Financial Marketing Discover how financial marketers can balance personalization and privacy by understanding customer expectations and implementing thoughtful strategies.

Some HubSpot developer updates get more attention than others. We’re looking at 7 that can make a practical difference, from building better app experiences to simplifying everyday development work.

Take a look:

Top HubSpot Features for Developers (2026 Edition) Discover HubSpot's top developer features of 2026, including App Pages, serverless functions, and improved CRM tools to enhance your development experience.

The right marketing partner should understand more than marketing. For financial firms, industry expertise, compliance awareness, technology capabilities, and a clear approach to measuring results all matter.

Read our guide to choosing the right partner:

How to Choose a Financial Marketing Agency Partner in 2026 Learn how to evaluate and select a financial marketing partner that fits your firm's strategy, lead generation goals, compliance needs, and campaign ex*****on.

A cyber incident can happen to organizations of any size. The real question is: are you prepared for what happens next?

An effective incident response plan isn't just about stopping an attack. It's about protecting your business, minimizing downtime, communicating with stakeholders, and recovering with confidence.

In our latest blog, we cover the essential elements of incident response and recovery, plus practical steps you can take now to be ready before an incident occurs.

Read the full guide:

What Happens When a Critical Business System Goes Down? A Guide to Incident Response and Recovery Prepare for critical business system outages with effective incident response, clear communication, and robust recovery planning to minimize disruptions.