Bright Bright Great

BIG ANNOUNCEMENT TODAY—FOR IMMEDIATE RELASE

Two of Chicago’s leading independent agencies combine to offer clients a full-service creative, technology, and brand experience

CHICAGO, (May 18, 2026) — Bright Bright Great (BBG), the Chicago-based brand and digital experience studio, announced today that Sure Thing, the independent brand design studio noted for creating “authentic brands for daring companies” and founded by Amy Schwartz, is joining the agency. Schwartz will join BBG as Partner.

As part of the merger, Sure Thing Studio co-founder Amy Schwartz joins BBG in a leadership role overseeing brand strategy and identity. Schwartz brings with her a track record of building authentic brand experiences for growth-minded companies with expertise spanning research and strategy, brand identity, content production, and digital and physical brand systems. The move closes a loop that spans more than a decade. Schwartz formerly served as Creative Director at BBG from 2017-2020, and started her career as an intern at the studio.

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