Berlin Packaging

The global makeup market is evolving fast, and packaging is playing a bigger role than ever in how beauty brands stand out.

From hybrid beauty and skincare products to digitally driven consumer experiences, packaging has become more than a functional necessity. It is influencing product performance, brand perception, sustainability goals, and consumer engagement across the color cosmetics category.

In our latest report, we explore the 5 key trends shaping the future of beauty packaging and color cosmetics, including the formats, materials, and design strategies driving growth in today’s market. Read the full report for the insights shaping what’s next: https://www.berlinpackaging.com/insights/perspectives/2026-cosmetic-packaging-trends



PC: Rare Beauty, Kiko Milano

Today we celebrate Juneteenth, which commemorates the end of slavery in the United States. Please note that our U.S. offices and warehouses will be closed on Friday, June 19, in observance of the holiday.

From soft-touch finishes and satisfying magnetic closures to scent-infused unboxing moments and taste-inspired design trends, sensorial beauty is transforming packaging into a multi-sensory ritual. Consumers are craving products that spark emotion, comfort, and connection at every touchpoint.

At Berlin Packaging, we help beauty brands create packaging experiences that engage every sense. Blending strategic insights, innovative structures, and elevated design to turn everyday routines into memorable moments.

Read more in our newest perspective, Awakening the Senses: The Rise of Sensorial Beauty: https://lnkd.in/gae2pe5a



PC: Pupa Milano Italy, SIMIHAZE BEAUTY, Le Monde Gourmand, Honeybalm

Our Berliners are kicking off summer ☀️

We are excited to announce that Berlin Packaging is expanding its presence in EMEA with the acquisition of BlueSky. This acquisition is a strategic step for Berlin Packaging in the UK and will combine the strengths of our organisations to offer multiple advantages to our customers and suppliers.

Read more: https://www.berlinpackaging.com/insights/news/blue-sky/

We are happy to announce the acquisition of O.Berk, a leading North American-based supplier of plastic, glass, metal containers and closures, as well as value-added packaging solutions.

This acquisition strengthens our capabilities and expertise in growing beauty, personal care, pharmaceutical, and nutraceutical markets.

Read more: https://www.berlinpackaging.com/insights/news/o.berk-company/

California’s EPR packaging law (SB 54) is officially in effect and compliance timelines are moving quickly. For many brands, the process is complex, data-intensive, and evolving rapidly.

Berlin Packaging helps companies navigate regulatory requirements while balancing sustainability, performance, cost, and brand goals.

Reach out to your Berlin Packaging sales representative to discuss how we can help support your compliance strategy and reporting needs.

Join our team of packaging experts at The IDDBA Show in Orlando this week! We will be at booth 959 ready to discuss how we can help you !