Two by Four
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Stuck happens. Competition shifts. Audiences change. Budgets tighten. We keep brands moving through it. We’re twoxfour.
Adding another trophy to the shelf.
We're proud to take home Adweek's 2026 Media Plan of the Year award for our Street Home Chicago campaign.
Thanks to our partners at NASCARChicago for letting us chase something great, and to our team for making the magic happen. Here's to creating more work worth celebrating.
https://www.adweek.com/agencies/2026-media-plan-of-the-year-strategies-changing-conversation/
We spend a lot of time making things happen for our clients.
Last week, we made time to make some memories of our own. ⚾️
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From home runs (and a few misses) to cheering on the Cubs at Wrigley, it was a day full of friendly competition, team bonding and the kind of moments that make agency life so much fun.
06/30/2026
Happy World Social Media Day.
Yes, we know. People who work in advertising talking about social media. Groundbreaking.
But we do spend a questionable amount of time on these apps, so we asked our team to share the accounts that actually earn a follow.
Silver looks good on us. 🏁
Our work for the NASCAR Chicago Street Race 2025 just brought home a Silver Telly Award in the General Events & Experiences category. Proud to help bring one of the most electric events in sports to life and even prouder of the team behind it.
Big congratulations to everyone involved:
Creative Director: Adam VonOhlen
Copywriter: Nicole Budicin
Producer: Annie Tsikretsis
Account Director: Allegra Sunday
And shoutout to our partners at Almost Gold:
Director / Creative Director: Linas Jodwalis
Executive Producer: Derek Goldsmith
Producers: Mary Kate Gamber & Drew Bourneuf
Editor: Joe Carugati
Colorist: Fred Keller
05/05/2026
This past weekend, the Kentucky Derby made history, drawing a record 19.6 million viewers.
For this milestone year, we partnered with Churchill Downs across logo, web, creative, and media planning and buying. A 152 year legacy deserves work that reflects the standard it set. Proud to be part of carrying that forward.
This monumental achievement would not have been possible without the team at Churchill Downs and everyone who helped bring this work to life.
Here’s to next year. Let’s keep smashing records.
Read more at http://nbcsports.com/pressbox/press-releases/nbc-sports-delivers-the-most-watched-kentucky-derby-on-record-averaging-19-6-million-viewers-on-nbc-peacock-in-historic-run-for-the-roses
We work with the best clients, so of course, we needed a drink to match.
Tune in for Derby weekend and make it a little more refreshing with a Carbliss. 🐎
Oaks Lily Bliss:
• Fill glass with ice
• Add 1/2 shot triple sec
• Pour 3/4 shot sweet & sour
• Top with a Cranberry Carbliss
• Stir to combine
• Garnish with a lemon wedge & blackberries
Big win for the team 🎉
We’re proud to take home the MediaPost Planning & Buying Award for Travel/Tourism/Hospitality for Street Home Chicago with NASCAR’s Chicago Street Race.
By reimagining the event beyond racing fans and turning the city itself into the stage, we helped bring in the largest crowd in the event’s history (47,000+ attendees), drive 11% YoY ticket growth, and introduce a whole new audience to NASCAR.
From wallscapes to train station takeovers to a full-funnel media approach that met people where they plan their summer; this one was built to move culture, not just tickets.
Shoutout to the entire TwoxFour team who made it happen 🙌
Two by Four is a finalist for MediaPost’s Buying & Planning Awards! 🏎️
Our team helped reintroduce the NASCAR Chicago Street Race as more than a sporting event, turning it into an action-packed experience designed for sports fans, young professionals, and families looking for unique summer activities. From high-impact OOH takeovers to streaming, social, influencers and digital, the campaign drove the largest crowd in the event’s history, grew new fans and increased ticket sales year over year.
Shoutout to our awesome team for this recognition! 👏
Media: Kaitlyn Collins, Elyse Denton, Brad Robers, Satish Kumar
Creative: Adam Von Ohlen, Bill Lindsey, Rei Young
Production: Annie Tsikretsis
Strategy & Account: Ken Pasternak, Dan Ouweneel, Allegra Sunday
https://www.mediapost.com/planningandbuyingawards/finalists/
04/13/2026
In honor of National Pet Day, meet the muses behind our Cat's Pride® Cat Litter work.
They prefer naps over meetings.
04/08/2026
The old higher ed playbook isn’t working like it used to. 🎓
When skepticism is high and stakes are higher, “perfect campus” marketing doesn’t cut it.
With the University of North Carolina, we set out to rethink the category. Shifting from polished moments to a point of view about leadership, impact, and what a university owes its state.
Appreciate the nod from Lindsay Rittenhouse at Ad Age, and the people behind the work who pushed it forward.
https://adage.com/brand-marketing/aa-higher-education-colleges-universities-creative-media/
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10 N Dearborn Street
Chicago, IL
60602
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| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |