Siren Interactive

1 in every 5 Facebook users is impacted directly or as a caregiver of someone with a rare disease or disorder.

https://www.sireninteractive.com/sirensong/facebook-and-rare-diseases/

Is Facebook Where It’s At For Rare Diseases? Imagine having 500 friends on Facebook and up to 100 of them has a rare disease or is the caregiver of someone with one.

Our 2nd caregiver blog post is about the ever-evolving role and responsibilities of caregivers.

https://www.sireninteractive.com/sirensong/the-more-things-change-as-a-caregiver/

The More Things Change (as a Caregiver) As a caregiver of a child with a rare disease, disorder, or birth defect our job is multi-faceted and our role as a caregiver evolves over time.

"Who Cares for the Caregiver?" is 1 of 2 caregiver related blog posts published in support of Caregivers Month on the Siren blog: https://www.sireninteractive.com/sirensong/who-cares-for-the-caregiver/

Who Cares for the Caregiver? Caregivers face a whole host of medical, social, and economic challenges. Along with the patient’s ongoing needs, they have their own work and personal lives.

More updates/changes to the Facebook mobile experience as well as more robust Ads targeting:

https://www.sireninteractive.com/sirensong/more-robust-facebook-behavioral-targeting/

More Robust Facebook Behavioral Targeting Facebook recently announced that it was adding functionality to pages to encourage e-commerce and to improve the user experience on mobile devices.

Here 's another post on the Siren blog providing 5 digital marketing tips that are easy to overlook:

https://www.sireninteractive.com/sirensong/time-for-a-digital-reality-check/

Time for a Digital Marketing Reality Check You spend months writing content for a new product or service launch; you get approval and legal sign-off; are you truly ready to launch everything?

The latest blog post from Siren Interactive about the updated, more relevant CPC calculation being adopted by Facebook:

https://www.sireninteractive.com/sirensong/facebook-updates-cpc-calculation/

Facebook Updates CPC Calculation Facebook is making changes to how the Cost Per Click is calculated for their advertising.

Great article with our Dohmen CEO about how outsourcing can help create a more efficient, less costly health care system. And are at the core of the model.

http://www.outsourcedpharma.com/doc/can-this-outsourcing-model-save-health-care-0001

Can This Outsourcing Model Save Health Care A company has been formed to push aside the intermediaries standing between new drugs and the patients that need them. In the process, says Cynthia...

Our latest blog post about the upcoming Google Adwords changes and their impact on pharma ads.

https://www.sireninteractive.com/sirensong/google-shakes-up-adwords-for-pharma-ads/

Google Shakes up Pharma Adwords Google is making changes to Adwords specifically affecting the pharmaceutical industry with respect to Black Box drug and unbranded advertising.

Our own Wendy White is quoted in this article "Big Pharma grapples with idiosyncrasies of marketing"

http://www.fiercepharmamarketing.com/story/big-pharma-grapples-idiosyncrasies-orphan-drug-marketing/2015-06-03

Big Pharma grapples with idiosyncrasies of orphan drug marketing Want to get the latest stories on business strategy, consumer advertising, new drug launches and more sent straight to your inbox? Join your fellow pharma marketing executives who subscribe to FiercePharmaMarketing for FREE!

Have you seen the Siren Interactive infographic on and it's impact on ? See our latest infographic for more information http://bit.ly/PrecisionMeds

Siren Interactive | Rare Disease and Precision Medicine Infographic and are shaping the future of healthcare. Learn why in this new infographic.

: Where Was Born - a blog post by our own Wendy White

http://www.sireninteractive.com/sirensong/rare-disease-where-precision-medicine-was-born/

Rare Disease: Where Precision Medicine Was Born As the mother of a child with a rare disorder, I’ve watched with interest and admiration as this community has...

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