Next/Now
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Your All-In-One Partner for Turnkey Digital and XR Solutions. Alan Hughes, is the founder and Chief Creative Officer of NEXT/NOW™.
Our team of 40+ artists, developers & experiential designers develop, create, and fabricate AR/VR & MR to create unforgettable moments of connection between people & brands. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electro
03/26/2025
This month, our team has been all over the country giving back to the communities we call home. Attending as community leaders to events hosted by NYU, DePaul, Adobe, AIA, RDI and AIGA, we wanted to take a moment to say thank you to everyone who has invited us to their space and shared our story as experiential designers.
02/19/2025
Physical environments can be transformed with as simple a change as the color of the lights.
While developing the look and feel for United Airlines’ Airshop, our team experimented with our use of color and how it affected the final environment. Ultimately landing on a vibrant palette of blues and purples, the space created a feeling of energy and excitement that aligned perfectly with United’s vision and brand.
Explore the case study: https://buff.ly/4hZzbaE
02/12/2025
New project coming soon! 👀
Did you know that we capture all of our case studies in-house? We believe the story after is just as important as the one we create with you. That’s why our production team documents each new event and install; so clients, press, and internal teams alike can share in the joy of a job well done.
02/05/2025
We made the papers!!
Next/Now was recently featured in the cover story of Sound & Video Contractor’s print magazine, ProAV Today.
Discussing the role of AV within brand ecosystems, the article highlights how various solutions can revitalize office spaces and create new connections between employees and clients alike. Seeing our work take center stage in this discussion is truly an honor as we pride ourselves in providing this exact feature to clients every day.
Read the article here:
https://buff.ly/42EtDy1
Content drives emotion.
With lifestyle brands continuing to dominate the sports apparel industry, it is more important than ever to consider every touchpoint as a part of something greater. Collaborating with LIDS and the NBA, we transformed their in-store content strategy, maintaining the brand’s status and energy across 7,500 sq ft of retail.
Uncover the secret to its success: https://buff.ly/4gLVwIG
Situated at the center of their Washington, D.C. headquarters, the Cushman & Wakefield Digital Art Wall showcases the strength behind data-driven design. Now in its third active year, the piece continues to evolve, evoking brand-new imagery every time you walk by.
Explore what makes it move: https://buff.ly/3C0eCLV
01/15/2025
Join us in welcoming our new AV Manager, Nick Baum!
Coming off a previous tenure at AVI-SPL, his more than 20 years of experience in live events, film, and digital integration make him a vital addition to our team and process.
We asked Nick about his vision for Next/Now— here’s what he had to say: https://buff.ly/3PzEAsN
01/08/2025
At the heart of every experience is a story.
From the initial spark of an idea to the final nail of construction, every detail is important in ensuring our client’s stories are told. Working alongside 360 CHICAGO, our team created a space as unique and inspiring as the city in which it resides.
Discover how we did it: https://buff.ly/3BVtFGz
2024 has been an absolutely transformative year. Expanding our capabilities to include A/V integration, build, and additional project strategy, Next/Now has become a full-service end-to-end partner for permanent and pop-up experiences alike. We're so proud of the team we've built and look forward to maintaining our legacy in the new year!
12/19/2024
GE HealthCare’s AI Innovation Booth was a huge success; providing a pivotal touchpoint for guests to explore this new branch of the brand. Located right off the main stage, the illuminating purple glow of the LED halo drew hundreds of curious visitors throughout the conference and provided a high-impact location for brand ambassadors to engage with potential clients.
View the full case study on our website: https://buff.ly/3P5xlsw
We're currently looking for an Experiential Designer and Web Developer to add to our ranks! Interested in applying? Use the links below.
Experiential designer (Concept + Visuals):
https://buff.ly/3VHbdrU
Web Developer (Full-Stack + WebGL):
https://buff.ly/4gBOIg6
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60607