INDIRAP

When was the last time a brand video actually stopped your scroll?

Exactly.

After 13 years and 20,000+ videos out the door at INDIRAP, I can tell you why most never land 👇🏽

The brand makes itself the hero 🫠😭

Stock footage. Drone shots. A founder in a quarter-zip talking about passion.

Nobody believes it. Nobody watches it. Nobody gives AF.

5 fixes that separate the stories that break through from the ones that get scrolled past:

1) Make the customer the hero. Not yourself.

2) Lead with tension. No stakes, no story.

3) Trade adjectives for specifics. "Best-in-class" means nothing. Numbers do.

4) Show proof instead of claiming it.

5) Pick one point and cut everything else.

That's the whole playbook 🏆

Few will run it. That's the opportunity.

Swipe through for the full breakdown.

MAHJONG!! 🀄🀄🀄

Super-dope event with at

Where the #!@% are all the jokers!!! 😀😀😀

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Show me those pearly whites 😁✨️😁✨️

On a 2-day social content bender with the Cityview Dental crew.

This is how you build a social library that stacks, compounds long-term and makes it rain for days on end 🌧

OH-zempic summer otw 😤💪🏾🌞

Live from downtown Naperville (aka *Naper-thrill) discussing GLP-1's, your health and modern wellness trends with Habthera Nutrition

ARTISTS 🤌🏾

Where the rawest form of creativity and inspiration begins.

Behind the scenes of a cross country documentary project with Americans for the Arts.

CHIxLAxDC ✈️

Rockin out with Bob Faust and Nick Cave in their gallery to talk all things creativity and the future of art in America.

Vote for the Arts 💪🏾

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When the photog is tucked in THAT position, you know its about to be fire 🔥🤯📸

Whole lot going on here behind the scenes 👀

Getting that money shot for

Here's the video framework/formula for anyone deadass serious about brand growth in 2026🤌🏾👌🏾👇🏽

1) Creative content strategy (you 1000% need this)
2) full-funnel branded video assets (not 1 video)
3) AEO plan for every video asset you own
4) Systemized distribution analyzed via LLM
5) Iterate, do better and scale fast AF 🫠

This is the Future of growth for all businesses.

We told you back in 2013...

Better get to building 👷🏾‍♂️💪🏾

If your content strategy has your video stack doing 1 job, and 1 job only -

Your strategy is cooked 🍳

Your content system should be doing 5 jobs at once:

1) Building authority
2) Generating demand
3) Enabling your sales team
4) Converting paid traffic
5) Being discovered by AI search tools.

Most video marketing strategies do one.

The ones that dominate will do all five.

Swipe through to see how 👉🏽

You spent all that money... and then nothing?!?! 🤬

The Brand Hero video is the cornerstone of many a great content strategies.

It answers the who, what, why, and how in 60-90 seconds.

Not to mention its evergreen and you can use it across your whole organization.

Great investment for long-term brand growth.

Bad news tho - 👎🏽

Most brands start with this piece of content, post it to their website then it disappears into the content abyss of the internet 😭😭😭

Here are a few tips you can use to avoid lighting your content budget on fire this year.