PR Daily

Midterms tend to accelerate a shift that's already underway: what employees, customers and investors expect a company to say about political issues.

APCO's Mara Hedgecoth says the real skill isn't predicting the next hot button issue. It's knowing when a single signal is worth watching versus when several stacking together mean you're no longer in monitor mode, and having a decision process fast enough to keep up.

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4 ways communicators can prepare for post-midterm reputation risks - PR Daily Stakeholders won’t buy ‘performative’ responses anymore. The 2026 midterms could bring new political pressure and stakeholder demands for companies, leaving comms teams to handle some tricky situations. Mara Hedgecoth, chief communications and marketing officer at APCO, anticipates a shift in ...

AI is moving fast. Is your governance strategy keeping up?

On Oct. 1, Ragan’s AI Governance Workshop will give communicators practical frameworks for setting AI standards, creating content guardrails and building review processes their organizations can actually use.

Attend live or watch on demand:

AI Governance Workshop - Ragan Communications Join this workshop to finally turn policy into practical rules, content guardrails and workflows that protect your brand before mistakes become reputation problems.

Full rooms. Real connections.

This is what Future of Communications actually looks like: sessions packed with communicators navigating change, and hallway conversations that turn into real relationships.

Austin, Texas. November 11-13, 2026.

Register now:

Future of Communications Conference | Nov. 11-13, 2026 | Austin, TX Join thousands of top communicators in Austin, Texas, Nov. 11–13, 2026, for three days of bold keynotes, interactive workshops, hard-hitting panels and unrivaled networking.

Most crisis training assumes a beginning, a stabilization and an end. Two communicators who lived through the war in Ukraine found that assumption doesn't hold when a crisis runs for years, not days.

What they learned instead: silence gets filled with rumor, reputation is built by actions rather than words, and not every event needs a campaign. Sometimes it's better to say what you don't know yet than to invent a polished answer.

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When the crisis has no end: Two communicators on the war in Ukraine - Ragan Communications Nothing has ever been the same. But the work continues.

"Milo's Moments" started as a way to recognize employees on Milo's Tea Company's intranet. Now it runs on LinkedIn too, and employees post about their colleagues without being asked.

The comms team's real job was setting up three things: where the stories get collected, how the ask is worded, and which moments are worth taking external.

Recognizing people who recognize people turns out to be self-sustaining content.

Read more:

The must-know tactics for running an employee recognition content series - Ragan Communications How Milo’s Tea Company keeps ‘Milo’s Moments’ supplied.

Changing your mind isn't a weakness in comms. It's a sign you're paying attention.

In the latest "Ask the Board" episode, Ragan's advisory board talks about the positions they've reversed on, when a message needs more context versus less, and the questions they ask themselves before sending something that matters.

Watch the full episode:

WATCH: Why comms leaders are changing their mind on their function's role in the organization - Ragan Communications Plus, exploring the fine line of context comms pros need to tread.

Early Bird Pricing for Ragan's Change Communications Certificate Course ends this Thursday, Sept. 24. Enroll now to save $200 before rates go up.

From AI transformation to mergers and executive transitions, this course equips communicators to lead change with clarity, confidence and credibility.

Enroll now:

Change Communications Certificate Course - Ragan Communications Join us in October to earn your certificate in Change Communications, designed for communicators who want to lead with the Triple C effect: clarity, confidence and credibility.

AI can draft in seconds. It still can't tell you what's worth saying.

Ragan's Writing & Content Strategy Virtual Conference on Dec. 3 is built for that gap: sharper AI-assisted drafts, stronger briefs, content with a voice worth reading in a feed full of it.
Half a day, virtual, from anywhere.

Register now:

The Writing & Content Strategy Virtual Conference - Ragan Communications Join Ragan and PR Daily for this half-day virtual conference on Thursday, December 3, where experts with high-performance storytelling experience will help you cut through AI pitfalls and develop messaging worthy of attention.

A message built for a domestic, desk-based team rarely survives once it crosses borders. Language, culture and technology access all change what actually lands.

This guide from bswift breaks down seven strategies for reaching employees clearly everywhere they work, from segmenting your workforce to building a translation approach that holds up across languages.

Download now:

Doing Global Employee Communications the Right Way - Ragan Communications Doing Global Employee Communications the Right Way Employee communication gets harder — and higher stakes — the moment a workforce crosses borders. Messaging built for a domestic, desk-based team rarely survives once language, culture or technology access varies by location. Employees end up con...

How is AI actually showing up in your day to day work? Ragan's Center for AI Strategy wants to know.

The 2027 State of AI in Communications survey takes 5 to 7 minutes, stays confidential, and gets you the full results plus a discount to any Ragan conference.

Take the Survey:

AI in comms: Tell us what's really happening - Ragan Communications Take this brief survey today to shape the future of AI in comms.