Third Coast Strategies

Helpful guide on where and when to vote for Chicago and Chicagoland residents.

When 2024 Illinois primary election early voting begins, and where to cast your ballot As the political world moves on from Iowa, we’re inching closer to the Illinois primary election, and early voting is set to begin in the next few weeks.

Today we reflect on the live and legacy of Dr. Martin Luther King. While Dr. King has many memorable and impactful quotes, we take today to remind ourselves that "the time is always right to do what is right."

Happy MLK Day!

Third Coast specializes in direct mail, video production, and digital asset creation, like Facebook/Instagram and Google Display Ads.

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Intelligence Insider's Worldwide Media Spend Forecast for 2024 is a great read and brings encouraging news for digital media.

Notable callouts:

1. Overall digital media growth is predicted to be 13.2% a considerable up-tick from the last two years. Traditional media will see a modest rebound with growth of around 2.5%

2. The global media industry is projected to reach nearly $1 trillion with 70% of spent on digital advertising. Traditional media still has a core role to play in marketing and engagement but not adapting a comprehensive digital first approach is going to leave you behind your competitors.

3. In the US, the percentage of all media spend on digital compared to total is 77%. In China it will be 85%. This means for every $1 spent on advertising in the US, 77 cents goes to digital companies (Google, YouTube, Facebook, Instagram, Amazon, LinkedIn, Bing, etc.".

The outlook for digital ad spending is positive and the key takeaway for businesses - small, medium, and enterprise - is to move towards a digital first engagement strategy.

Happy reading!

Worldwide Digital Ad Spending Forecast 2024 The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

It's always enjoyable reading reporting from the BBC. I find it is generally balanced and straightforward with minimal sensationalism.

That said, I did appreciate this quote near the top of the article: "It is unclear what happened but Ms Boebert said: 'I didn't punch Jayson in the face and no-one was arrested.'"

Normally, you do not need to call out the fact that you didn't punch someone in the face but I suppose Lauren Boebert is the exception.

I doubt this will change your constituent's perspective on her since this is hardly the most outrageous news story about her but it does beg the question: how does she feel so comfortable behaving in such a way that she does not believe it will hurt her political career?

My take is there are three elements at play:

First, I think she genuinely has trouble managing her emotions and these wild events/scenarios are not part of any calculated brand image she is looking to create/cultivate.

Second, I imagine this is why she is running in the newly created and heavily conservative 4th Congressional District. She and her team know that as long as she is a Republican and the district heavily leans Republican, they'll look past her antics because they will never vote for a Democratic Rep.

Third, she is probably beginning to feel the inevitable loss is coming. It is doubtful she wins in a new district where she is not from and people likely only know her for her sensationalism as opposed to anything of substance.

The point is that brand in politics - whether as a newcomer or career politician is critical to your success and longevity. Had she focused on building a better brand that wasn't mired in controversy she probably would have been safe in her current district and if not, likely would have an easier time in the new district.

I'm just glad she didn't punch anyone in the face!

Lauren Boebert: Police look into apparent Colorado restaurant row The US Republican denies punching her ex-husband at a restaurant, as police confirm investigation.

Third Coast Strategies is a full-service political media firm, we develop the end-to-end strategy and manage the ex*****on. Whether it is direct mail, digital, TV, or developing a field plan, Third Coast has proven, winning experience at all layers of political campaigns.

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Who We Are - Our Political Expertise: Empowering Your Success Third Coast Strategies - Who We Are - As a full-service political media firm, we develop the end-to-end strategy and manage the ex*****on.

Forbes' latest insights signal a transformative year ahead, urging marketers to prioritize interactive content, embrace personalized approaches, and leverage the power of AI. These trends reflect an industry adapting to consumer preferences and technological advancements, emphasizing the need for businesses to stay agile in the dynamic marketing landscape of 2024.

🚀 Interactive Content Dominance: Forbes foresees a surge in interactive content's role, enhancing engagement and user participation in 2024.

🌐 Personalized Experiences Rule: The article underscores the continued importance of tailoring marketing efforts to individual preferences, with personalization emerging as a pivotal trend.

🤖 AI Integration in Marketing: Artificial intelligence takes center stage, as businesses are urged to incorporate AI into their marketing strategies for improved efficiency and enhanced customer experiences.

Council Post: 15 Key Marketing Trends To Watch For In 2024 As technology changes the way marketers operate, it's important to stay informed about innovations so you can effectively connect with your audience in the year ahead.