Core Innovations Agency

People of all races, genders, sexual orientation, and social standing could be found intermixed among the flashing lights and pulsing beats moving to one universal groove. As the Agency began to grow, dance music fans looked for alternative means to get information about the best music, raves, and clubs. Much of this coming together was accomplished through the internet with websites, such as the aptly-titled Raves.com, DJ/electronic culture magazines, like BPM, XLR8R, and Mixmag, chat rooms, and boards all became an essential piece of the global takeover by raves and dance music. the ultimate vehicle for a mainstream artist to gain instant credibility with the clubbing elite, whose selection of music and tastes could make or beak a nightclubs future