Simple Truth

Valuable insights aren’t limited to a business’ immediate industry. Simple Truth harnesses insights across networks of industries related under broader arenas (like home, health and learning), and use them to spark new possibilities for our clients. We call it ecosystems thinking. Learn more at yoursimpletruth.com/focus

Our two-day portfolio event is back for round two!

Providing insight into questions you may have about creative career fields, day one includes discussions with designer Cristiaan Jackson and Partner and Executive Creative Director at Your Simple Truth, Kim Terzis, about the hidden tricks you may have not uncovered in class.

For day two, we’re featuring a personalized, one-on-one portfolio review from a design industry professional! With both written and virtual feedback options, this day provides participants with the opportunity to hear fresh perspectives as well as the chance to mingle among fellow creatives in the design community!

For more information about the event, registration, and our panelists, check out the link! https://bit.ly/3iEfn04

We're honored to be recognized in the 2022 Graphis Advertising Annual, with a Silver Award and an Honorable Mention for our latest campaign for Chicago real estate icon Baird & Warner. Our team would also like to thank theirs — great work results from great partnership.

Check out the full Home+ campaign at https://graphis.com/entry/e7dd3d64-9b96-4e8c-825b-804f3e07d462/
Senior Designer: Alex Sommerville
Associate Creative Director: Jason Kronewitter

On April 8, 2021, we lost a core member of our Simple Truth family. Jason Kronewitter, Associate Creative Director and senior-most writer, passed away from COVID-19. Please visit https://yoursimpletruth.com/blog/a-tribute-to-jason-kronewitter/ to read about his work, his stories and the everlasting impact he's made on each and every one of us.

We had the honor of helping judge ADL Midwest's 2020 First Amendment Art & Essay contest. Congratulations to the winners! You can see all their great work 👉 https://www.facebook.com/media/set/?vanity=ADLMidwest&set=a.5122867171118849

Thank you to the students from more than 230 schools who shared what the First Amendment personally means to them (as well as the educators and caregivers who helped them think about their freedoms).

Despite the challenges of the last year, the quality of work submitted for consideration in this contest made the deliberations particularly difficult! Winners, Honorable Mentions, and Semi-Finalists for the 2020 First Amendment Freedoms Art & Essay Contest came from 5 of the 6 states in our region and the following schools: Addison Trail High School, Adlai E. Stevenson High School, Albert Lea Senior High School, Beulah Shoesmith Elementary, Bolingbrook High School, Carl Sandburg High School, Conrady Jr High, Haven Middle School, Highcrest Middle School, Homewood-Flossmoor High School, Lakeview Technology Academy, Lockport Township High School, Lowell High School, Mete Valley High School, Niles North High School, Pennoyer Elementary School District 79, Scullen Middle School, Southwest Middle School, St. Cajetan, Summit Hill Junior High School, Sun Prairie High School, Vernon Hills High School, Walter Payton College Prep, Waubonsie Valley HS, Wauconda High School, West Lafayette Jr Sr High School, and Westchester Middle School.

Congratulations!

All of us at Simple Truth want to wish you health and happiness this holiday season. May 2021 bring you much love and laughter.

Adapting to the new normal is no easy task. Especially when it comes to brand communication. After conducting a Simple Truth Writing Workshop with her and her team, we sat down with Lauren from The Scion Group to tap into her perspective. Check it out at https://yoursimpletruth.com/blog/a-communication-strategy-for-the-new-normal/

We recently did work for one of our home ecosystem clients, The Scion Group. The challenge? Create an experiential off-campus student housing brand that matches the target audience’s wonder-and-wander spirit. The solution? Find out at yoursimpletruth.com/projects/redpoint.

Valuable insights aren’t limited to a business’ immediate industry. At Simple Truth, we harness insights across networks of industries related under broader arenas (like home and health), and use them to spark new possibilities for each of our clients. We call it ecosystems thinking. Learn more at yoursimpletruth.com/focus.

We uncover what organizations stand for to make their brands stand apart. We look across traditional category lines to find unseen value. And we do it all together, as one team. (With a little help from Zoom these days.) Check us out at yoursimpletruth.com.

Taking our virtual Friday to the next level.