Semiserious
Fun sells. 1. Here at Semiserious, we stand by the truth that fun sells.
2. We specialize in brand personality™.
3. (Anything legal, that is.)
5.
We live by the raw, proven mathematics that unexpected + unconventional = unforgettable.
4. We know that if you can make people laugh, you can make them do anything. We break rules on the reg, for example, we said there would be three things here and we just listed 5.
BE PROFESSIONAL. | you’re gonna wanna watch the latest design reveal episode of Can They Brand That if only for Allie LeFevere impression of an emo teenager.
In today's episode of ‘Can They Brand That?’ we’re tagging in our designer! He visually brought to life 3 fake brands we whipped up on our show and is revealing them to us for the first time! Join us in the comments over on YouTube as we see the design reveals for AltPops Savory Popsicles, Granny Panties, and Sourpuss Vinegar for the first time! https://www.youtube.com/
If you like seeing our cuckoo bananas ideas come to life visually, we’ve got a new LIVE episode today at noon on our Youtube @ semiseriousagency! Come for the gorg, funny branding, stay for the “fund, marry, krill” game.
This clip is from our condiment combo product idea we call Saucemates (two spouts, two condiments, one squeeze) and our designer blew us away.
Don’t ever doubt us again.
“Can They Brand That?” is a weekly improvised branding show where two creative agency founders race against the clock to create a real brand identity for fake brands in 20 minutes…no prep, no script, no edits, no problemo!
This clip was an intro game for an episode that didn’t happen due to technical difficulties but we will be back next week!! Xoxo and thanks to Carly for the boots on the ground journalism.
08/27/2026
when we’re not talking about branding we’re talking about Very Normal Stuff We Swear!!!!! (BACK next week with a new episode!!) (finally!!)
The game: create real branding for a fake product in 20 minutes. This week? SAVORY popsicles.
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging concepts, and ad campaign ideas with just 20 minutes on the clock. No prep. No script. No rules, just right.
Play along in the comments—we want to see your ideas.
Would you eat a savory popsicle if it had cool branding?
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging concepts, and ad campaign ideas with just 20 minutes on the clock. No prep. No script. No rules, just right.
Play along in the comments—we want to see your ideas.
The vision: a savory popsicle brand called Alt Pops that’s branded like the music genre 🎶🎵🎼🎤🎸🥁
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging concepts, and ad campaign ideas with just 20 minutes on the clock. No prep. No script. No rules, just right.
Play along in the comments—we want to see your ideas.
We were so busy asking if we could we didn’t stop to ask if we should…
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging concepts, and ad campaign ideas with just 20 minutes on the clock. No prep. No script. No rules, just right.
Play along in the comments—we want to see your ideas for how to bring this unsavory (lol) brand to life 🧊🍧🍦❄️
Click here to claim your Sponsored Listing.
Contact the business
Address
Chicago, IL