Perfect Search Media

Effective communication is crucial for avoiding wasted ad spend and maximizing ad campaign performance.

Here are the key ingredients of a successful reporting call:

1️⃣ Updates and housekeeping:

→ Share updates on your business and industry news
→ Catch up on business matters
→ Introduce team members
→ Schedule a future call

2️⃣ Performance reporting:

→ Month-over-month and year-over-year comparisons
→ High-level insights that inform upcoming decisions
→ Transparent performance reports
→ Important trends and insights
→ Data in graphs

3️⃣ Reporting insights and recommendations:

→ Detailed reports and recommended updates
→ Cover the major findings
→ Strategic discussions

4️⃣ Strategy planning and testing discussions:

→ Discuss A/B testing, optimization, and content strategy
→ Performance report reviews and recommendations
→ Strategy and testing discussions
→ Collaborate on new campaigns

5️⃣ Next steps for both teams:

→ Wrap up the call with clear tasks and deadlines
→ Follow-up email with the responsibilities
→ Timely implementation of to-dos

Remember, monthly reporting calls strike the right balance between reviewing performance and allowing sufficient time for strategic decision-making.

Here are a few tips for success:

→ Calls should provide insights, problem areas, and suggestions.
→ Check-ins between calls can be done via email or quick calls.
→ Use dashboards that consolidate data from various sources.
→ Data should be accessible and owned by your company.
→ Adjust the length and frequency based on complexity.

Effective communication drives success when working with a marketing agency.

Read the full article to learn more about our reporting calls, dashboards, and testing strategies.

https://bit.ly/3IFKQfC

Let's optimize your marketing efforts together! 🚀

Our next edition of the Marketing Leader Digest is about to go out, and we know you won't want to miss what's in it!

💌 Get fresh industry news delivered straight to your inbox.
📈 Gain actionable insights from seasoned professionals.
💡 Read honest takes complete with important details.

😄 And we always end on a funny note to brighten your day!

Stay on top of the latest marketing intel.

Join the community of marketing movers and shakers like yourself.

Sign up for the Marketing Leader Digest now! ⤵️

🔗 https://bit.ly/3BXEDaR

Do search engines think your content is worth serving on a silver platter? 🍽️

E-E-A-T is the acronym that tells Google what you're offering is worth consuming.

Here's how the acronym breaks down:

Expertise

> The extent to which the content creator has the necessary knowledge or skill for the topic.

Experience

> The extent to which the content creator has the necessary first-hand or life experience for the topic.

Authority

> The extent to which the content creator or the website is known as a go-to source for the topic.

Trust

> The extent to which the page is accurate, honest, safe, and reliable.

⭐️ Trust is the most important because untrustworthy pages have low E-E-A-T no matter how experienced, expert, or authoritative they may seem. ⭐️

This Venn diagram is from page 26 of the search quality evaluator guidelines. It demonstrates how trust is the most important component.

The search quality evaluator guidelines are 176 pages long! Perfect Search Media helps businesses understand the best practices and satisfy Google's appetite for E-E-A-T content.

We're here to help—so "feed" us your questions!

🗣️ Shopify is now integrated with GA4! 🎉

Just put your Measurement ID into the Shopify settings.

It will automatically track purchases, add to carts, and other e-commerce metrics. 📈

Do you know all 20 of these digital marketing acronyms?

Let us know what's missing in the comments!

🎉 Exciting news!

🥇 Perfect Search Media has won two awards in the prestigious AVA Digital Awards international competition!

🏆 We earned Platinum and Gold Awards for 2023 for our exceptional work in digital advertising.

🖇️ Our LinkedIn Lead Form Ads strategy for Reviewtrackers earned us the Platinum AVA Award in Social Media Advertising, resulting in a 320% increase in conversions and a 61% decrease in cost per lead in the first 4 months.

🎞️ Our YouTube advertising strategy for a film school earned us the Gold AVA Award in SEM Campaign, with a 58% lower cost per lead with YouTube Prospecting and a 42% lower cost per lead with YouTube Remarketing.

🔗 Get all the details about the awards and our submissions in this press release: https://bit.ly/3jZT2OM

If you're interested in award-winning results, let's start a conversation about how we can help you achieve your digital marketing goals!

💘 With Valentine's Day right around the corner, we created a series of digital marketing-inspired valentines you can share with your fellow crushes, spouses, and SEOs.

🤗 We hope these valentines bring a little extra love and laughter to your day. Let us know which ones made you smile.

Have you made the switch to GA4 yet? 🙋‍♂️

If you don't hurry, Google may start without you—as early as this March! 😱

Here's the email Google recently sent on the matter: 📧

"Subject: We’ll soon configure Google Analytics 4 for you

Hello.

Universal Analytics standard properties will stop processing data on July 1, 2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, we recommend you make the switch to Google Analytics 4 now. This will give you the opportunity to customize the setup including using the latest site tag.

For any customer who does not set up a GA4 property with basic settings, starting in March, we will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags.

For Universal Analytics customers whose websites are tagged with gtag.js or analytics.js (including through tag management systems like Google Tag Manager), we will create a connected site tag that will reuse existing tags when possible to send traffic to the new GA4 property. If you do not wish to have a GA4 property created and configured based on your Universal Analytics property and existing tags, you may opt-out."

If marketers don't make the switch soon, Google may create a GA4 property for them with basic settings that may not meet their needs.

Marketers must transition to Google Analytics 4 now and tailor the setup according to their needs to guarantee accurate tracking and analysis of advertising efforts.

Don't let the switch to Google Analytics 4 leave you feeling overwhelmed. Our team is here to help! We'll ensure a seamless transition! 🤝

Contact us today and let us help you make the most out of the latest analytics! 📇https://bit.ly/3HqyfeA

Contact Us | Perfect Search Reach out to the team at Perfect Search through our contact form, phone number, email address, or office address!

We have answers to all of your important SEO ChatGPT questions, including:

🙋‍♂️ Should you use ChatGPT for SEO content?

🙋‍♀️ What is Google’s position on using ChatGPT for content creation?

🙋 Can Google detect AI content?

🙋‍♂️ What are the limitations of chatbots for content?

🙋‍♀️ How ethical is using AI to create SEO content?

🙋 Is ChatGPT a threat to Google?

🙋‍♂️ How will chatbots shape the future of SEO?

🙋‍♀️ How can you safely use ChatGPT for SEO?

Get the answers in the latest story: https://bit.ly/3ja3EtI

Director of Strategy Emily Lutz breaks down the best practices for making automation work for you in PPC and SEO—and offers valuable advice for what NOT to do with AI.

To preview, this article explores:

📈 Performance Metrics Reporting Automation

📝 Writing Website Content with AI

⌗ Automated Metadata Creation

🎓 Smart Bidding and Smart Campaigns

🏟️ Broad Audiences and Broad Keywords

🤖 Auto-Applied Campaign Recommendations

🎲 Responsive or Dynamic Ads

Read the full story to get all the details: https://www.perfectsearchmedia.com/blog/how-to-not-automate-your-seo-ppc

How to NOT Automate Your SEO & PPC with AI | Perfect Search Explore specific areas where automation can be used, like reporting performance metrics, and consider the limitations in this detailed story.

If you care about more than just broad-match keywords, neglecting these important details could cost you. 👀

🚨 There was a recent change to Google's 'Remove redundant keywords' feature. Now, it prioritizes broad match and removes your related phrase match or exact match keywords.

➡️ Turn off auto-apply by clicking disable in the recommendations section for both Editor and Ads.

🧐 Even though Google says it won't impact performance, it will impact match-type reporting.

Get more details in this update by Search Engine Land: https://bit.ly/3CMsuq7

Google's "Remove redundant keywords" recommendations have changed Google says the change won't negatively impact performance.

Google updated its content guidelines with an extra letter.

"Double-E-A-T," is now part of the updated search rater guidelines.

Get the details in the latest story: https://bit.ly/3CoXP24

E-E-A-T and major updates to Google's quality rater guidelines The most important change is the introduction of the letter E to the start of the popular acronym E-A-T. Here's what else has changed.