Vertical Incorporated

Vertical Incorporated

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Strategic Marketing & Visual Communication We work with global B2B companies in the Chicago area, most of whom have been with us for over a decade.

We understand their business challenges, and take a personalized approach to assisting them. We help you identify your competitors. Understand them. And then provide the information for your sales team to beat them. Our Competitive Intelligence program helps keep you and your sales team one step ahead. We leverage strategic communication, market research and creativity to help you find new opportu

08/14/2025

Coming to a city near you – an escalator for bicyclists! Clearly, we don't need this in Chicago.

In Norway, a unique innovation is making cycling in hilly cities easier and more accessible: special bicycle lift systems that help riders glide uphill without pedaling. These lifts are designed to assist cyclists by providing a boost on steep inclines, which can often be a major challenge and deterrent for many people.

The bicycle lifts work like conveyor belts or moving platforms along steep streets, allowing cyclists to simply place one foot on the device while keeping the other foot on the pedal. The lift then gently carries the bike and rider uphill, reducing physical effort and making the ride more enjoyable. This technology encourages more people to use bicycles as a practical mode of transportation, even in cities with challenging terrain.

By easing the difficulty of climbing hills, these lifts promote healthier lifestyles, reduce reliance on cars, and help lower urban pollution. They also support sustainable transportation goals by making biking an attractive option for a broader range of people, including those who might struggle with hills due to age, fitness level, or physical limitations.

Norway’s bicycle lift systems represent forward-thinking urban design that enhances mobility and environmental responsibility, setting an example for other cities worldwide to adopt similar solutions and encourage cycling as a convenient, eco-friendly way to get around.

Photos from Fontfabric Type Foundry's post 08/14/2025

More and more people rely on the ampersand as a shortcut to typing out the word "and." This is for all the ampersand connoisseurs. Enjoy!

USPS Needed Stamps For Its 250th Anniversary. Local Cartoonist Chris Ware Delivered 07/23/2025

I will be purchasing a sheet or two!

USPS Needed Stamps For Its 250th Anniversary. Local Cartoonist Chris Ware Delivered Ware, a contributor to The New Yorker who began his career in Chicago’s alt weeklies, designed a sheet of 20 stamps that show a mail carrier's neighborhood journey. The stamps go on sale Wednesday.

43 of the Most Iconic Short Stories in the English Language 07/10/2025

An important aspect of successful marketing is the ability to tell a good story. Attached are 43 of the most iconic short stories – just in case you want to brush up on your writing skills.

43 of the Most Iconic Short Stories in the English Language From Washington Irving to Kristen Roupenian.

07/08/2025

With the spring tradeshow season ending, it's already time to start planning for your fall shows. Need to maximize your tradeshow ROI? Maybe it’s time to “think outside the booth.”

Check out our Fuel blog post on how you can create excitement around your tradeshow presence.

👉 Read the blog: https://ow.ly/cnnj50WhBKo

07/01/2025

In a world flooded with content you need more than just good imagery to stand out. You need imagery that evokes emotion.

Visit our Fuel blog to find out how. We explore the psychology and strategy behind powerful visuals that look good—and connect with customers. From color theory to emotional triggers to insights from legendary photographers, you’re certain to learn something new.

👉 Read the blog: https://ow.ly/fMuX50WhAJ8

06/30/2025

What a great looking wall! Young talent!

✏️ Just because it doesn’t fit the system doesn’t mean it’s not a gift.

This 9-year-old kept getting in trouble for doodling in class… now he’s being paid for his creativity.
Let this be your reminder: what makes you “different” might be your superpower. 💥

06/17/2025

Absolute beauty!

View of a streamlined Art Deco-style Labatt's beer delivery truck,...
Labatt's Beer Truck Get premium, high resolution news photos at Getty Images

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1105 W Chicago Avenue, Suite 203
Chicago, IL
60642

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm