Deviant Marketing

When used responsibly, AI can improve responsiveness, accessibility, and efficiency for law firms. But it must always be deployed with care. The firms that succeed in this new landscape will not be those that adopt AI the fastest, but those that adopt it the most responsibly.

Call for a free consultation | 312-802-2588
Learn More | https://deviant-marketing.com/ethical-considerations-of-ai/

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When you can swap out the name of any law firm and the website content is still applicable, there is a huge problem. So, if you’re looking for a website design and SEO that has stale images of conference room tables and law books and text to match, we are happy to point you in the direction of one of our competitors. We are more interested in crafting a website that matches your unique brand and style and that will give your potential clients the best user experience possible.

Call for a free consultation | 312-802-2588
Learn More | https://deviant-marketing.com/website-design-and-seo/

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At Deviant Marketing, we help law firms design and execute AI-driven lead generation strategies tailored to their specific goals and practice areas. From initial planning to ongoing optimization, we ensure your firm is not just generating leads, but generating the right leads.

Call for a free consultation | 312-802-2588
Learn More | https://deviant-marketing.com/effective-ai-lead-generation-strategy

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In today’s competitive legal market, generating consistent, high-quality leads is one of the biggest challenges attorneys face. However, AI lead generation will provide you another strategy to get clients in the door and Deviant Marketing can help.

Call for a Free Consultation: 312-802-2588
Learn More: https://deviant-marketing.com/what-is-ai-lead-generation/

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If you could add 455 terms to page 1 of Google by next year, what terms would get you the most clients? We ask because we started incorporating AI into our clients' marketing over a year ago. We just sent one of those clients, a personal injury attorney, an annual report. In 1 year we added 455 pages of his to Page 1 of Google. In personal injury, the most competitive marketing field for lawyers. Terms like "nursing home abuse" "trucking accident lawyer" "car accident lawyer" etc. If your marketing team isn't already incorporating AI, you need to ask why not? And if you don't have a marketing team yet, now is the time to get one that is integrating AI and really move the needle for your firm by this time next year.

I'll be lecturing on integration of AI into law firms for the Illinois State Bar Association and The Chicago Bar Association later this month if you want to learn more about AI for law firms. Or just drop us a line.

Three questions to ask yourself before you start marketing:

Question 1: Who is your actual customer?

Who gives you money? Who makes the decision to give you money. That is your customer, that is who we want to make happy.

Question 2: What business are you really in?

Don't answer that too quickly. Most people get it wrong. What you sell people and what people buy are almost always two different things. Companies sell products or services, but customers buy solutions.

Think about beer commercials. Beer companies make and sell beer. But that's not what their customers are buying. Customers are buying parties, socialization, and having fun. That's why the commercials aren't about hop content or the brewing process, but about people in groups having a blast. Similarly Coke doesn't sell sugar water, it sells happiness.

So when you look to answer question 2, you have to divorce yourself from your products/services. You're not the hops content, or the sugar water. So, in answering this question, I want you to think like your customer (the person giving you money). Why do they really want to give you money? What solution are you selling? How are you the cavalry coming over the hill to save them?

Question 3: Why are you in business?

In our experience, customers are most attracted to companies who know why they went into business in the first place. Frankly, as you get your start your "why" may be your most valuable asset. Too many companies focus on the "how" and the "what." That substance is important, but not "why" your business is necessary for your customer.

Here's the core of this question: when you banged your fist on the table and said "There has to be a better way!" what were you fixing? That's probably your "why."

- Dead.
- Dead.
Facebook so dead, it's taking with it.
Not positive was ever alive.

The future is and . Get ready to use video a your primary social driver.