What If Syndicate

Meet Ashley Newman, Director of Corporate Affairs
"Creating amazing and memorable guest experiences is a passion of mine, and being a part of the What If Syndicate family has allowed me to showcase the best brands and restaurants in the game, and for that I'm truly grateful. I joined the team working directly for the partners a month before the world shut down (February 2020) due to the pandemic and I was fortunate enough to be able to shift directly into the world of operations in order to help where I could. This pivot allowed me to learn the front of house, as well as back of house operations, which fast-tracked my knowledge in the hospitality industry." 
Ashley's hospitality career began at sbe Entertainment in Los Angeles, where she ran the VIP services department for a lifestyle hospitality company that managed award-winning hotels, residences, restaurants and nightclubs. At What If, she wears many hats and we're grateful to have her on our side!

Our team at took home the Foodist Award for Best Beverage Program in AZ for 2021 last night and we could not be more proud! 🎉 Congratulations!! 🍾

Dream team vibes! ✨ We celebrated our & staff last week and we couldn’t be more thankful for the amazing team we have in Dallas!

Meet Nick Kennedy, Executive Sous Chef at etta in Scottsdale!
Joined What If Syndicate in July 2019
"What If has given me the opportunity to work alongside truly wonderful people while doing what I love to do.”
Nick joined our team in Arizona to open Maple & Ash Scottsdale in 2019 and worked there as a sous chef for over 2 years. This year he transitioned to etta to help open that new location and be a leader for our culinary team. Nick’s career started in 2009 and he has worked just about every position in the kitchen, from dish, to prep, to line cook, then lead line cook. He is a go-getter, always positive and an amazing leader for our chef team.

Explore a career with us: www.whatifsyndicate.com/careers

We're honored to be awarded Wine Program of The Year for Monarch Dallas in the 2022 CultureMap Dallas Tastemaker Awards! The Monarch cellar currently has around 19,000 bottles in inventory and 2500 different labels. They are showcasing wines from around the world- including the Middle East. There are five sommeliers on the floor with very diverse experiences and backgrounds so that any question can be answered. Our certifications on the Floor include Cicerone, WSET, Certified Spirits Specialists, and Court of Master Sommeliers.

Dallas' best restaurant, chef, and more winners crowned at 2022 Tastemaker Awards After weeks of celebrating the best restaurants, bars, chefs, and more in our 2022 CultureMap Tastemaker Awards, the winners are in. For weeks, we've dedicated a special editorial series to highlighting nominees ...

We danced the night away under the disco lights celebrating the 1 year anniversary of ! Thank you to our team and guests for an unbelievable first year!

The Live Alaskan King Crab is not only a signature dish on our Monarch Dallas menu, but also an experience you won’t forget. Read more about it on Robb Report!

What One Restaurant’s $1,000 King Crab Reveals About Downtown Dallas’s Hot Dining Scene Monarch, Rodeo Bar, the Exchange and more are drawing diners to downtown Dallas.

We're honored to have Maple & Ash in Chicago included in Michelin Guide's list of best steakhouses in Chicago!

Best Steakhouses in Chicago - The MICHELIN Guide Hotbeds of health Chicago's steakhouses are not, but for prime cuts and ample sides (think Brussels sprouts, mashed potatoes, grilled asparagus), here's where ...

Our newest concept, Café Sophie, is now open in Chicago's Gold Coast! Stop by for coffee and pastries, wood-fired dishes and cocktails, or to browse the curated market.

www.thecafesophie.com

Our newest etta is officially open! Welcome to the family