RMI

RMI is excited to hit the road for IPW in Fort Lauderdale! Lori, Mathias, and Scott will all be there, ready to strike up a conversation with you! Safe travels to all!

A postcard from RMI📩
Happy National Travel & Tourism Week from your friends at RMI! We are proud to work in such a bright and impactful industry with our amazing clients and fellow peers. NTTW is not only a chance to recognize the importance of travel but the essential role is plays in the US economy, strengthening our communities and connecting us all.🌍

In our new newsletter, we have dedicated it to the impact the industry has on the USA & some fun insights of RMI's effect as well: https://conta.cc/4mylqTU

https://www.ustravel.org/events/national-travel-and-tourism-week
U.S. Travel Association

The Great American West: our 35-year-old legacy client🤩

Founded in 1990, the GAW is a four-state cooperative marketing program, including the states of Idaho, North Dakota, South Dakota and Wyoming. The program is focused on international trade representation & relationship building, itinerary creation & product expansion and producing inspirational content to increase bookings and visitor spend in the four-state region.

RMI is the destination marketing agency dedicated to helping this successful co-op's marketing messages to flourish in 7 key international markets, including UK/Ireland, German-speaking (Germany, Switzerland and Austria), the Benelux (Belgium, Netherlands and Luxembourg), France, Italy, Australia/New Zealand and the Nordics (Sweden, Finland, Norway, Denmark and Iceland).

Want to learn more about The Great American West and how we manage their international marketing efforts? Check out our website: https://rmimarketing.com/destination-marketing/

Scott and Mathias are on the ground in Grand Forks for North Dakota Tourism's annual Travel Industry Conference.

Exchanging ideas, networking with old and new industry friends, learning new trends and strategies, promoting the Great American West cooperative program, and RMI's services, all in one productive location.

If you are at the conference, swing by our booth to learn more about RMI and how we help North Dakota Tourism promote its destination on an international scale.

Explore Minnesota, our Destination Marketing client since 2023!⭐️

EMN is the state's tourism office focused on strategically utilizing PR & media campaigns to showcase the beauty of the "Star of the North", inspiring overseas visitors to book a trip to this unique and welcoming state.

RMI works hand-in-hand with international representation firms to ensure Minnesota is promoted in their target markets: the United Kingdom, Germany, Benelux, the Nordics, France and Italy.

To learn more about Explore Minnesota and how we manage their international program, check out our website: https://rmimarketing.com/destination-marketing/

Did you know RMI offers a tourism-focused database system dedicated to helping states organize, track and understand their travel trade, media and in-state supplier relationships??

Now you do! Introducing The RMI TRIP Hub™ ‼️

Designed for efficiency and clarity, the hub centralizes all contact and company information while seamlessly connecting fam tours and major events to every relevant stakeholder in the database. Integrated with the RMI TRIP Report™, the platform provides communication history, notes, and access to past and current product listings and booking data, creating a complete view of travel trade engagement.

To learn more about this one-of-a-kind CRM system. Check out our newly renovated website: https://rmimarketing.com/research-data/

What is the RMI TRIP Report™ & why do you need it?🤨

- Have you ever wondered which overseas markets are coming to your destination?
- How many people are booking your product?
- How much money do they spend in your destination?
- How to justify your global spend to stakeholders and legislators?

Well, the RMI TRIP Report™ is a one-stop shop to answer all of your questions!!📊

Learn how international travel trade is interacting with your destination, how your product is performing in the international marketplace, which overseas tour operators are selling, state, city or property, and a calculated understanding of how much money these travelers are spending, all within one comprehensive report dedicated to the tourism industry.👍

Take the power of data to the next level to gain an accurate landscape of your international visitation and start backing up your strategic decision-making!

The Education Pillar in Action!!📸

RMI, the Wyoming Office of Tourism, and receptive operator, America4You, drove up to Cody, Wyoming, to host an international 101 training session for over 30 local suppliers. Led by WOT, RMI was happy to be involved in training businesses on the importance of international and how to leverage partnerships to increase visitation to Wyoming.

https://rmimarketing.com/education/

Our Director of Global Programs, Kim Snape, joined the Great American West state reps from Idaho, North Dakota, South Dakota and Wyoming for a week in the Netherlands and Belgium!🇧🇪🇳🇱
The week consisted of 120 productive meetings and trainings to tour companies and media actively selling and inspiring Benelux travelers to book a trip to The Great American West!!

Thank you to Target Travel Marketing for organizing an amazing sales mission and the Hulsebosch family for letting the GAW crew end the week touring their stunning flower farm!🌷

What else can we offer from the Education Pillar? 🤨

👩‍🏫🤔Custom Training & Insights: Tailored to your needs, RMI can design programs addressing any topic. From a wide variety of destination marketing subjects, we can equip your teams with global travel trends, how to maximize your overseas marketing strategy and more, while providing actionable insights on how to increase your international tourism visitation.

🗣️🎙️Dynamic and Relatable Speakers: Whether you're hosting an industry-wide conference or a small meeting with your team, RMI is here to enhance any get-together. All you have to do is "Request a Speaker" on our website to get in touch with a speaker who best fits your event.

Reach out to us: https://rmimarketing.com/education/