Pro Motion

Experiential Marketing question of the week!

What's the best branded swag you've ever received?

Invacare was searching for a fun way to engage their customer base on a national scale. Many of their newest and best-selling products needed to be demonstrated in a way that built a memorable experience for its customers so they could help their patients make the best quality of life decision. Learn more about the Rockin and Rollout Tour and how caregivers and medical personnel experienced the Invacare true advantage.

Here is how we made it happen: https://promotion1.com/project/invacare-rockin-rollout-tour/

Live events are among the most successful content marketing strategies because they provide the opportunity for interpersonal interaction. The truth of the matter is that consumers genuinely value one-on-one interactions with brands.

Call us today at 636-577-8507 and get started today.

You can pack your bags, attend another conference, and hope decision-makers stop by your booth before moving on to the next one.

Or you can take your brand directly to your ideal customers, control the buyer's journey, and have meaningful conversations without competing for attention on the trade show floor.

Get your free copy of Chapter 3: Provide a Professional Field Trip from Brand Experiences: Building Connections in a Digitally Cluttered World and learn how bringing your products and services directly to customers can shorten your sales cycle and grow your pipeline.

https://www.steve-randazzo.com/chapter-3

90% of the Success of Experiential Marketing is from Team Training

Once the right person or people have been recruited and hired for an event marketing program, the next most important thing to happen is training. Here’s how to set-up a successful training program: https://promotion1.com/90-of-the-success-of-experiential-marketing-is-from-team-training/

The Power of Exclusivity

One of the biggest advantages of experiential events, and pop-up shops specifically, is their ability to create a sense of exclusivity. Because the experience is only available for a limited time, consumers feel a greater sense of urgency to visit, to interact, to shop. This “don’t miss out” factor can drive foot traffic and encourage people to share their experiences with friends, family, and followers on social media.

We discussed this and more in our recently featured blog about pop-up shops. Read more about it here: https://promotion1.com/how-a-pop-up-shop-campaign-can-generate-buzz-for-your-brand/

We spend a lot of timing thinking about what to do at our experiences, but you should also consider what NOT to do.

So tell us something that you think brands should stop doing at experiential marketing events.

strategy

What’s one activation you’ve seen that made you stop and engage?

Tell us about it in the comments!

Trade Shows not delivering ROI? Check out what leading brands are doing to build their pipeline and cut the sales cycle in half. https://promotion1.com/b2b-mobile-roadshow-tours/

Since 1995, Pro Motion has worked with lots of brands to develop successful mobile vehicle tours of all sizes and durations. We’ve successfully piloted everything from smart cars and tractor-trailers to motor coaches (think tricked-out charter buses) and every vehicle in between. Each brand gets one on one attention with our senior staff to ensure the right program is developed to meet your brand’s needs. Give us a call! 636-428-2662