ChoppedbyFilms

r in visual production for talented local artist in DC, VA and MD. Diffama Films visual production is a respected key aspect of a music artist’s success. Mark Griffin, CEO and lead creative talent of Diffama Films brings key elements to proof in the music videos, graphic design, and photography work that he and his team produce. His work in visual art isn’t about making money but about being inspired by a love for this art form and the power of entertainment through message. To date, Diffama Films has produced over twenty videos that showcase the rhythm and message of local musical talent. The majority of Mark Griffin’s work at Diffama Films, exhibits the talented, complex world of rap. The art form of rap makes implicit demands on visual video expression. For video to work with rap it has to be true and authentic to the artist voice. Diffama Film’s videos give visual expression to both the reality of lyrical rage in the message while keeping score with the mesmerizing addiction of its beat. Diffama Film’s video work links the viewer through vision to the meaning of the music. CREATIVE VISION: PARTS TO WHOLE VISUAL PRODUCTION

While each project remains true to the artist’s musical poetry, there are elemental stamps that mark the production of a Diffama Films video masterpiece in the making. Lighting, setting, camera angle, and creative composition that executes a flair for introduction and endings, are all trademark features expertly woven into each Diffama Film product. When filming videos created by local talent and enjoyed by a regional audience, selecting a setting that resonates with the music’s location source is key. Specializing in outdoor settings, Diffama Films keenly selects unique and original locations that are a part of the everyday life space reflected in the music. In other terms, the setting keeps it real and raw, connecting the audience instantly to the music. Alleys, tunnels, and bare wall vantage points are favored for raw lyrics that captivate by beat and impact through movement. Balancing light and motion gives Diffama Films projects such as B. Done & Cosby- SummerTime and Money Bagz- “Gang Gang a fluid, creative glow that vacillates between sunlight and movement keeping visual pace with the music. Outdoors is generally a first location choice. Artist often leave the specific details to Mark’s expert eye. When artist want a broad range of the DC city experience from capital to corner as showcased in Money Bagz- On the Map, Diffama Films delivers with impact. Speaking on reality, regarding 5 cents for bags in the nations capital on streets in need, while a few miles away Congressmen with no impact, drink bottled water in priceless crystal cements the music’s message with steel in the viewers memory. Visual messages that make you think long after the music is done. A unique flair for pairing universal themes to a music message in videos like, L.T.M- I Got Next, contrast hard lyrical’s with more classical visual play. The power of Mark Griffin’s visual voice to eclipse the vibrancy of this music message with just the right measure of humanity is in many ways a summary of the art of his work. Diffama video’s adds just the right amount of humanity to make every audience swallow the music’s viable truths. BACKGROUND

Mark Griffin’s road to graphic arts began at Woodrow Wilson high school. There he learned the techniques and tools of the visual arts trade. He continues to expand his talents and abilities through course work in motion graphic design at TCC Visual Center. Building connections beyond the rap scene, his company also does photography and graphic art design for clothing and print. FUTURE PLANS FOR PROGRESS

Next steps for this talented company include expanding their video work into the genre of short film. A short film project based on the concept of love, loss and life will be featured at film festivals. Photography plans include extending the current subject focus from portrait to landscape. Mark Griffin’s goal is to continue to operate Diffama Films in its current realm of success while forging goals toward creative brand expansion. Diffama’s Films production work provides a high quality, visual stamp for the local music scene. Creative, captivating and entertaining are the elements that keep fans, artists, and followers returning to the work of Diffama Films. Keep pace with the future at Diffama films official website or through a subscription to YouTube,Twitter, and Facebook. DIFFAMA FILMS IS A LEADING FORCE ON THE LOCAL MUSIC SCENE THAT COMBINES TALENT AND SKILL WITH VISUAL CREATIVE FORCE THAT INSPIRES AND TRANSLATES MUSIC FROM MELODY TO VISIONARY MEANING THROUGH THE ART OF VIDEO.