MKDM

Don’t stay out too late Bridge Conference friends! At 8 am sharp Friday morning, Moira will be presenting a rare, long-range case study of the High Line’s membership program. Along with Nicole Zee, the High Line’s Director of Individual Giving, Moira will share the never-before-told life story of the program: strategic decisions behind its launch, a data-rich view of the growth and evolution of the donor file, what worked, what didn’t work, and what’s next for this thriving membership program. Friday morning, 8am, Cherry Blossom Ballroom. Hope to see you there!

MKDM’ers IRL at the Bridge Conference is a delight as always. Annual “night before” traditions — good food and company + Moira’s salted chocolate chip cookies — standing strong! Looking forward to seeing our friends at 8:45 tomorrow morning in Chesapeake G,H for Eliza‘s session on cross channel retention strategies with Oceana and M+R. 

Wheels up! We're headed to the Bridge Conference, kicking off tomorrow. Team MKDM is so looking forward to catching up with our fundraising colleagues over the next few days. And we can't wait to present case studies and insights in our FOUR sessions at the conference. First up: MKDM's VP, Strategy, Eliza Slone, will be sharing learnings from 18 months of cross-channel retention strengthening strategies in partnership with Oceana and our friends at M+R. Join us Thursday morning at 8:45am in Chesapeake G,H! 🐋📊

The Bridge Conference is just around the corner! We're so looking forward to seeing our fundraising colleagues in National Harbor next week. And we can't WAIT to share case studies and insights in sessions presented by Moira, Eliza, and Matt. See you there!

With last week's roller-coaster ride of tariffs and major losses in financial markets on top of two months+ of federal funding cuts and EO's, the nonprofit world is asking what this chaos means for fundraising and for our organizations. How should we approach an uncertain fundraising landscape ahead? A look back at direct response fundraising strategies that we elevated during the recession of 2007-2009 provides a playbook for what might lie ahead. Link in comments to read more.

When you show a great example of ASPCA marketing in your session at the ANA Nonprofit Federation Nonprofit Conference… and the person at the ASPCA who created it is in the audience and delighted for the shoutout. Sharing and collaboration standing strong in this amazing nonprofit universe! Kudos to our VP Strategy, Eliza Slone and Rails to Trails data expert Peter Dean for a great session on Low-Cost Tactics that Get Results.

We’re off to the ANA Nonprofit Federation Nonprofit Conference for three days of educational sessions and reconnecting with friends and colleagues! We’re especially looking forward to Eliza’s session - Rapid-Fire Savings! 20+ Low Cost Tactics that Get Results! - with our amazing client on Wednesday at 2:15pm in the Beau Rivage room. The only thing we love more than sharing ideas with other nonprofits, is when a client generously joins us. A sneak peek at the little thank you gift our agency president made for Peter (🤫don’t tell him!)

Today is heavy and so much to process. Now what? We're drawing strength from the people and things that matter to us and rolling up our sleeves.

Just in! MKDM's Eliza Slone is the guest on the latest episode of Print to Pixel, the direct marketing podcast from Postalytics hosted by Dennis Kelly. Listen in for Eliza's takes on marketing trends, crafting memorable stories for fundraising and brand awareness, juicy career conundrum questions from her recent Bridge Conference panel, and more. Link in comments -->

Seven years. No going back.

The view from mkdm in usually uplifts. Today it upends. Go hug your favorite nonprofits fighting for justice and stand strong against hate.

The case studies in fundraising innovation and chance to connect with clients and colleagues: better than ever! Team MKDM is loving .