Wray Ward

AI is reshaping influencer marketing in real time, from content creation and audience targeting to measurement and authenticity.

We were proud to see our PR, Content, Social & Influencer Group Director, Amanda Williams, join the panel at the American Marketing Association Charlotte Chapter to discuss what these changes mean for brands, creators and marketers.

Drawing on more than 20 years of agency experience, Amanda shared perspectives on navigating the opportunities and challenges AI presents while keeping strategy, creativity and human connection at the center of influencer programs.

Thank you to AMA Charlotte and the fellow panelists for an evening filled with thoughtful discussion, fresh perspectives and practical takeaways for marketers navigating what's next.

Your audience hasn't stopped watching TV—they've just stopped watching it the way you used to buy it.

Streaming now accounts for more than 60% of total TV viewing time, creating a fundamental shift in how brands can reach their customers. In our latest blog, Integrated Media Associate Director Kaitlin Jungles breaks down why brands are now treating Connected TV as part of a holistic media strategy. Learn more: https://bit.ly/4vwHcL8

The future of housing is being built through collaboration, creativity and big conversations.

We were proud to sponsor the inaugural Housing Innovation Summit in Charlotte, where our team toured innovative housing projects across the region and heard firsthand from the leaders driving new ideas forward. We were also proud to see our Chief Client Officer, J. Mark Riggs, help welcome attendees and kick off the summit.

Events like this are an important reminder that strong communities don’t happen by accident. They’re shaped by people willing to rethink what’s possible.

Helping a client find their voice in a new market is one of the most rewarding parts of what we do.

We recently supported our partners at Trivantage in Anderson, SC, for the second annual Makers Meet. Our team provided on-site social media coverage as design and workroom pros gathered for expert insights and a behind-the-scenes tour of the Sunbrella plant.

We’ve been by Trivantage’s side since this event was just an idea, and we’re proud to continue helping them expand their footprint in the furnishings market.

To celebrate 120 years of innovation, Bobrick Washroom Equipment, Inc. went big in the Big Apple.

We were thrilled to support the grand opening of their stunning new global showroom at the New York Design Center, strengthening the brand's position as a leader within the architect and design community. Our team was on the ground executing every aspect of the event, from creative concepting to media relations to run-of-show.

The result? A gallery-inspired space that perfectly reflects how Bobrick products elevate the washroom. Congratulations to the Bobrick team on this incredible milestone!

At this spring's High Point Market one phrase kept echoing: Spaces should tell a story, not just follow a palette.

As designers and marketers, we’ve long championed clarity of space, clean lines and visual calm. But in a world increasingly shaped by automation, the human touch found in quirk, narrative and humor becomes true luxury.

The takeaways for our industry:
✅ Be bolder with color
✅ Be braver with form
✅ Be more intentional with storytelling

Because in the end, the spaces that win aren’t the most "perfect"—they’re the ones you can’t forget.

Sometimes, the best ideas aren't formed in the conference room—they're found on the job site.

We recently visited Atlanta’s West Midtown to explore NOVEL Blandtown, a Crescent Communities development. By familiarizing ourselves with the property and soaking in the energy of the surrounding community, we're bringing lived experiences back to the table as we craft the development's brand identity.

Learn more about we "live" our brands: https://bit.ly/4p4vNQ6

Social Media Associate Director Katie Wernke spends her days helping home and building brands find their "sweet spot"—that space where engagement feels authentic.

As a lifelong Cincinnati Reds fan, she couldn't help but note how MLB teams were showing up on social media while she attended Opening Day.

What she noticed? They've mastered the art of "always-on" content, and brands in every category should be taking notes. Read her takeaways on turning a passive audience into a loyal community: https://bit.ly/4cr5tKs