Addison Whitney

to last Thursday when a few of our Addison Whitney team members leant a helping hand to the Charlotte Mecklenburg Police Department by choosing and wrapping gifts for families in need of assistance this holiday season. The Salvation Army of Greater Charlotte

Our this week was another great one, and we want to know what your answer would be?

A nod to branding in a new update from Facebook:

Facebook is making a tiny tweak that'll be huge for how you see news on the platform Just a bit more visibility for news brands.

We made sure to take a break from singing "Total Eclipse of the Heart" to look up and take in the amazing event today!

The 4 building blocks for a better brand Building a better brand is an ongoing process. If you execute on these four building blocks, you will build a better brand and a stronger business.

Creating Brand Connectivity Through Design And Content Strategies Strengthen the connection between your brand and consumers to keep them coming back to your website.

Great article on an interesting branding topic, which features thoughts from our very own Director of Brand Strategy, Lisa Overman!

Growth In Store Brands And Private Label: It's Not About Price But Experience Sales of private label brands are growing as the consumer market has gone experiential. Private labels transform the product-first 4Ps of marketing into experience. CPG marketers must evolve to 4Es:…

We kicked off our Friday creating flashcards for Classroom Central, an amazing organization that provides school supplies to children in poverty. We hope those who receive these cards can excuse any poor handwriting!

Designing the Brand Designer of the Future How will brand designers meet the endless challenges in technology, culture and business? Our guest interviewer, Rebecca Kent, talks to four design leaders.