Commit Agency

The World Cup is in full swing, and after a big U.S. win, people are starting to believe.

That’s what makes this FOX Sports campaign so smart. It doesn’t ask fans to analyze odds or predict how far the team can go. It taps into the feeling that makes sports so powerful in the first place: the tiny voice that says, “Wait…what if?” For brands, that’s the lesson. The best work doesn’t always need to convince people with more information. Sometimes it just needs to capture the emotion already building in the room and give it somewhere to go.

Fox Sports’ epic World Cup spot imagines the US winning it all Special U.S. and director Lance Acord present the ultimate fantasy in a romp for the tournament’s top broadcaster.

April showers bring May flowers… and apparently May also brings Caitlyn as our BOMB Winner. 🌼☀️💣

A true ray of sunshine on every set, shoot, and project, Caitlyn brings creativity, positivity, and the kind of energy that keeps the whole team going. From big ideas to last minute pivots, she always makes the magic happen.

Huge congratulations to our May BOMB Winner, Caitlyn! 👏✨

The conversation around AI in marketing is starting to move past experimentation and into accountability. Coca-Cola tracking weekly active drinkers, Hershey using real-time data to guide media decisions and United building an employee creator program all point to the same shift: marketing teams are being asked to connect their work more directly to business growth.

That is a good thing for the industry. The strongest marketing functions will not be the ones using AI just to move faster. They will be the ones using better data, sharper measurement and more real-time consumer insight to make smarter decisions and prove why marketing belongs in the room where growth decisions are made.

How Coca-Cola, Hershey and United are using AI and data—and proving the value of marketing to the C-suite Advice from major marketers about where they plan to gain an advantage in their organizations, and what they learned in Miami.

Genaro, Jade and Gene Take Texas 🤠

Our social team is in Mesquite, Texas this week with Peter Piper Pizza CMO Genaro Perez for the grand opening of their new flagship store. We’re here capturing content, community excitement and all the behind-the-scenes moments from grand opening week. Follow along on our Stories for a look at the fun.