Local Wiz

Why EEAT Is Now a Core SEO Consideration

Did you know that EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is becoming the most important ranking factor?

In 2026, the websites that win won’t just have great content or strong backlinks - they’ll have real social credibility.

So what should you do about it?

Here’s the key mindset shift:
🔍 EEAT is social proof.

Ask yourself:
Are you more likely to buy a product because the company says it’s great - or because your friend recommends it?
Exactly.
Search engines face the same challenge. They need to figure out which websites are trustworthy enough to rank at the top. Historically, backlinks helped solve this problem. And yes, they still matter - but they’re only one piece of the puzzle now.
Today, Google is looking for confirmation from the real world.
That means:
✔️ Case studies about you published on other websites
✔️ People speaking positively about your brand on social media
✔️ Clear proof that others recognize you as an expert in your niche.
If no one else is vouching for you, why should Google?

📈 Grow branded searches that include your target keywords.
Use social media content, influencer partnerships, PR, and collaborations to get people searching for:
“{your brand name} + {target keyword}”
This association sends a strong signal to Google that your brand owns that topic.
The future of SEO isn’t just technical.
It’s reputation-driven.

Think beyond your website. Go on podcasts. Do interviews. Collect reviews on third-party platforms. Get mentioned. Be talked about. The strongest SEO brands are the ones people already trust outside of Google.

If people trust you, Google will too.

That’s pretty good for their AI.

It took four tries to get to this.

On behalf of the entire Local Dominator and Local Wiz teams, as well as myself, I want to wish everyone a happy Rosh Hashanah.

May this year be your best yet—a year of prosperity, success, and great fortune.

Keep being awesome!

Happy Tuesday
🧙‍♂️

Rand shared today that an anonymous source has leaked Google search ranking factors!

We have summarized everything you need to know in the article below.

Additionally, we have highlighted all of the key points and the top 10 action items to focus on.

Google Search API Leak: Uncovered Ranking Insights Explore the leak on Google search ranking features leaked, revealing crucial insights into Google's evolving SEO tactics.

#1 baby 😎 🧙‍♂️

I love getting emails like this from clients

Good job Local Wiz team!

https://localdominator.co/google-march-2024-core-update/

Google March 2024 Core Update: How It Impacts SEO Campaigns Dive into Local Dominator's expert analysis on the Google March 2024 Core Update. Uncover strategies to boost your SEO and adapt to new changes.

wow! .. just wow ..
from 100 to 7

All I have to say is:

To the moon we go 🚀

Plumber near me!
Good job team!

Well.. that is nice progress for 3 months I would say 🧙‍♂️

oh .. and that is only 1 out of 7 keywords that are now in the 3 pack ..

I can do this for your business, or even teach you how to do this on your own

DM to start 🙂

Google's Update: Open Businesses Get a Boost in Search Results

We did some tests and studied different reports to understand a new change. In November 2023, it seems like Google started using a new idea to rank local businesses in search results. Now, whether a business is open or closed at the moment matters for its ranking. This means if a business is open right now, it might show up higher in search results.

Thats is what I call "long distance moving" 😁 🚚