Barefoot Build

Only two days left to vote for "Best of Cary" 😊 if you've worked with us and had a positive experience, we'd love your vote!

CommunityVotes Cary 2026 Official 2026 Community Voting Awards Platform for Cary, NC. Where the community votes for their favorites every year.

A few months ago, we wrote a blog called "Do You Own Your Website?" and it's still one of the most important questions a business owner can ask. What happens to your website in two years? Can you take it with you? Can you grow it? Can you add content, location pages, blogs, FAQs, and new services without starting over?

At Barefoot Build, we choose WordPress because we've been lucky enough to see what happens when businesses grow. The website that worked on day one isn't the website that supports your goals six months or two years later. That's not to say other platforms are wrong - every business is different. We just believe your website should be something you own, control, and can continue building on as your business evolves.

If you're currently exploring website options, it's worth asking a few extra questions before signing on the dotted line. Your future self might thank you!

Do You Actually Own Your Website? WordPress vs Wix vs Squarespace Do you really own your website? Learn the difference between WordPress, Wix, Squarespace and other builders when it comes to backups and control.

Keyword research is one of those parts of SEO that most small business owners never see, but the costs behind it can be shockingly high. It's no wonder so many businesses feel overwhelmed when they start looking into SEO!

Most of the tools professionals use to figure out what people are actually searching for on Google cost hundreds of dollars every month. Well, the good ones do. That's before you even start writing content, optimizing pages, or tracking results. It's one of the reasons we include keyword research in our website design process. If you're building a website for your business in Cary, Raleigh, Apex, or anywhere in the Triangle, knowing what your customers are searching for is just as important as having a website in the first place.

If you're curious how your website is performing, we're always happy to take a look and point you in the right direction. No pressure, no sales pitch. Just honest feedback and a free website audit.

Why Keyword Research Can Cost More Than Your Website Most small business owners know they should be thinking about SEO. The problem is that very few people realize how much work happens before a website designer ever starts building pages. Before we can recommend content, organize service pages, or help a business rank in Google, we need data. That da...

Most people don't realize there are multiple types of Google Ads. Search Ads, Local Services Ads, Display Ads, Shopping Ads... they all work differently and some make a lot more sense than others depending on your business.

So of course, we put together a blog! This one is all about breaking down the different options, where they work best, and something we feel pretty strongly about: before spending money on ads, make sure your website and Google Business Profile are ready for the traffic you're paying to send there. If those pieces aren't in place, it can be really hard to get the return you're hoping for.

What's been your businesses experience running Google Ads? We wanna hear the good, the bad, and especially, the ugly.

Google Ads for Small Businesses in Raleigh, Cary & The Triangle NC If you've ever searched for a service on Google, you've seen ads. They often appear before the map results and before the regular website listings. What many business owners don't realize is that Google offers several different types of advertising, and not all of them are right for every business.....

We're so excited to be nominated for Best Web Designer in the CommunityVotes Cary 2026 awards! We're a small family-run studio right here in Cary, and this kind of recognition from the community means everything. If we've ever built your site, helped you get online, or just been in your corner - we'd be honored to have your vote. Voting is open through June 14 ☺️

CommunityVotes Cary 2026 Official 2026 Community Voting Awards Platform for Cary, NC. Where the community votes for their favorites every year.

Today is World Autism Awareness Day! 💙🌈∞

This special day means a lot to us. Our co-founder Alison has a background in gifted education, and it’s helped shape so much of how we show up for the people we work and interact with every day.

Today is a good reminder to slow down, be more intentional, and listen a little closer. How can we keep creating opportunities where everyone feels supported and set up to succeed?

There are so many individuals on the autism spectrum doing amazing things every day. They deserve more than just awareness. They deserve real understanding, respect, and opportunity.

And if you know us, you know our message is always the same. We want everyone to succeed. That means continuing to learn, continuing to advocate, and continuing to build something better for everyone.

You asked, we listened! Now offering subscription payments at Barefoot Build.

That means no more remembering to log in every month to pay your Care Plan - your website care is handled automatically, just the way it should be.

We'll be sending out emails for how to switch in the coming weeks. Thank you to our clients for suggesting this change and helping us create an environment where owning a website is easy for small businesses!

Did you know we work with local restaurants in Raleigh and around the Triangle?

Online ordering isn’t slowing down, and if your website isn’t set up for it, there’s a good chance you’re losing orders without even realizing it.

We focus on building clean, simple sites that actually make it easy for customers to order directly from you, not through third party apps. And we keep it at a rate that makes sense for small business owners.

Restaurant Website Design Raleigh NC | Direct Online Ordering Learn how Barefoot Build creates affordable restaurant websites in Raleigh NC that make online ordering simple and help you get more direct orders.

Ever wonder what our super-glamorous days look like? Here's what we do all day:

Build websites
Fix things that shouldn’t be broken
Talk to Google so you don’t have to
Tell bots to get lost and keep sites secure / running smoothly
Make sure your site is actually helping your business grow

If your web designer isn’t checking in on you after launch, that’s a problem! Always here when you need us. 😉