The Old State

We're taking some time on National Punctuation Day to appreciate all the "finer points" of language. Did you know that the Ampersand (&) was once considered a 27th letter of the alphabet?

Happy Birthday to our fearless leader, founder and managing partner, Travis McElroy. Thanks for all you do for The Old State, Travis!

Curious about the best approach to introducing AI tools to your marketing agency? The advantages of leveraging AI for marketers are vast – from optimizing processes and fostering creativity to boosting productivity and refining strategies. Still, the key lies in creating a well-thought-out implementation strategy. Dive into our blog for insights on the five effective tips to start using AI tools.

For Dallas-based McFadden & Miller, a new website design meant balancing animation with bold colors and clean, crisp lines. The Old State ensured we merged the simple with the dynamic, ensuring that the exceptional work of this established commercial contractor stood out.

On the 22nd anniversary of the Sept. 11, 2001 terror attacks, we pause to remember all of those innocent souls who lost their lives in New York City, Washington, DC and Pennsylvania, and to honor those whose lives were forever changed as a direct result of these disasters. Evil will never win.

In our September blog, we delve into five tips for integrating AI tools into your marketing agency. But we want to hear from you, too. How do you envision harnessing AI for your business? Have you come across any transformative tools that have elevated your workflow?

In this week's , our team reimagined the logo and branding for a well-known brand. Mark S. took on the challenge by giving a fresh perspective to an iconic Mexican restaurant in Dallas. Through subtle adjustments to the logo text and the integration of familiar imagery, paired with vibrant, bold colors, he achieved a cleaner and more captivating aesthetic. The result pays homage to the Tex-Mex tradition while offering a modern twist.

Unsure what to look at to measure the success of a campaign? That's what we're here for. Let us help you get the right data to make the right decisions to keep your brand thriving.

Another month is in the books, and we're amazed at how much we continue to learn from our clients and each other every day. Tell us, what's the most valuable marketing lesson you've learned this month? Drop your golden nugget in the comments below and let's keep the knowledge flowing!

Today's customers want to work with a brand that "gets" them, and that knows how to help them get the right solutions. Our white paper, From Funnel to Flight Plan: The Future of Marketing is Immersive, shows how you can build strategies that truly resonate with and engage your audience.
https://bit.ly/3OFacw3

As a highly seasoned financial advisory group managing large amounts of wealth, Kingsley Charles needed a logo design and branding that illustrated its reputability and position within a professional market. Our brand redesign incorporated fresh designs while using blue tones to maintain an overall aura of stability, calm and security. What are some designs you would come up with using the initials KC?