The Ruck Up Foundation

This is the day we pay homage to those who did not come home. This is not Veterans Day. It is not a celebration.
It is a day of solemn contemplation over the cost of freedom.

Remember them.
Honor them.
They gave their tomorrow for our today.

This seat is empty. The warrior that was supposed to be sitting there has been called home to be with our lord and savior Jesus Christ. This Memorial Day take moment to . Enjoy your weekend but don't forget those that paid the ultimate sacrifice

Honor the Fallen, that's what we do.

Today we had our annual Ruck Up through beautiful Palo Duro Canyon. We took the time to honor the brave men and women who have paid the ultimate sacrifice. We gathered afterwards to enjoy each others company and fellowship.

Thank you all to those who participated and those that volunteered.

Memorial Day is more than a time to BBQ and start the summer. It's a time to reflect and remember The Fallen.

Honor The Fallen. That's is what we do.

This Memorial day before we start the summer light the BBQ grill and open that cold drink let's take a moment to Honor those that have the ultimate sacrifice.

SPC Ignacio "Nacho" Luna

"Nacho" was a veteran of the United States Army. He was awarded the Bronze Star
Medal, Army Achievement
Medal,Good Conduct Medal
National Defense Medal, Army
Service Ribbon, Overseas
Service Ribbon, and Southwest Asia Medal

Honor The Fallen. That's what we do.

This Memorial Day before you start your summer, belt you lightthat BBQgrill and before you open that cold drink take a moment to rememberthose that have made the ultimatesacrifice.

Today we honor LCpl Ethan Justin Mistica Dec. 19, 2005 to April 6, 2026

Honor the Fallen that's what we do. It's not to late to show up for and participate in our annual Ruck Up through the beautiful Palo Duro Canyon.

We will meet at the gate of the Canyon no later than 0600. If you haven't already signed up please show up earlier.

Items needed:
Your park pass. (They appreciate it when you print it)
Ruck up Bib
Comfortable footwear (trails change)
Comfortable clothes (dress for the temperature not the weather)
Water. (Start hydrating)
Motivation. Let's go out and and keep their spirit alive.

This Memorial Day let's take a moment to Honor the Fallen

SSG Keith R. Bishop

KIA October 26th, 2009
Darreh-ye Bum, Afghanistan

Keith was born here in Medford, the youngest of five children. After graduation Keith enlisted into the Army as an Infantryman, and eventually assigned to a post in Korea. Eventually he was re assigned to Iraq for a year. In 2005 Keith returned to assignment at Fort Carson, Colorado, where he met his future wife Margaret. In 2007, Keith was accepted into the Green Beret program at Fort Bragg N.C. After completion of Special Forces Training in 2008, Keith earned the coveted Green Beret as a Special Forces weapons sergeant. Keith was re assigned for deployment to Afghanistan in 2009. Sadly, Keith was killed in a helicopter crash during a raid on Taliban forces that year. Keith's awards and decorations include the Bronze Star Medal, Army Commendation Medal for Valor,Army Achievement Medal, Army Good Conduct Medal,Afghanistan Campaign Medal,National Defense Service Medal, Iraq Campaign Medal, Global War on Terrorism Medal, Humanitarian Service Medal, NCO Professional Development Ribbon; Army Service Ribbon; Overseas Service Ribbon; NATO Medal; Combat Infantry Badge; Air Assault Badge: Parachutist Badge and the Special Forces Tab. Finally, he received the Purple Heart.

This entire year… every event, every mile we’ve walked was for this night. Our Christmas Dinner is more than a celebration. It’s a moment to honor and embrace the Gold Star Families, Purple Heart Families, and Active Duty men and women who continue to carry the weight of sacrifice on their shoulders.

You are the reason we serve. You are the hearts we stand behind. Your courage, your stories, and your loved ones remind us why we strive every single day to Honor the Fallen.

Thank you to everyone who has supported us, believed in our mission, and pushed us to keep going. Together, we are building a community that never forgets, never stops giving, and never stops honoring those who gave everything.

We are forever grateful.

The Ruck Up Foundation

🇺🇸 THANK YOU 🇺🇸

We want to give a heartfelt thank you to everyone who came out to support The Ruck Up Foundation’s 2nd Annual Gold Star Classic!

Your presence, encouragement, and generosity meant the world to us. This tournament wasn’t just about a round of golf—it was about honoring the brave men and women who gave everything for our country. Each hole represented a hero, a life lived with courage, and a sacrifice that will never be forgotten.

We hope everyone walked away not just with memories of a great day, but with a deeper appreciation for those who made our freedoms possible.

A very special thank you to our generous sponsors—your belief in us and our mission made this event possible. Without your support, we couldn’t do what we do. Thank you for standing with us as we honor the fallen and support their families.

Brothers-Sisters of our Military Adventures
Buns Over Texas
The Bomb City Pride
LaDonna Hardegree
Valley Produce
Rabern Rentals
Patrick Church, Realtor-Lori Horner Realty Group
ProSource of Amarillo
Northwest Texas Healthcare System
Excalibur Insurance & Investment Services
Combat Veterans Motorcycle Association Bomb City Chapter
Point Man
Precision Fencing, LLC.

Golf Headquarters of Amarillo
Amarillo National Bank
Dom’s Printhouse
Embroidery World
Rock Bottom Hat Company

From the bottom of our hearts—thank you for helping us honor the fallen. Your support ensures their legacies live on. 🇺🇸💛

Marine Gunnery Sgt. Jeffrey E. Bohr Jr., 39, of Ossian, Iowa; assigned to 1st Battalion, 5th Marine Regiment, Camp Pendleton, Calif.; killed April 10, 2003, in northern Baghdad while engaging enemy forces during Operation Iraqi Freedom.

Gunnery Sgt. Jeffrey E. Bohr Jr., 39, of Ossian, Iowa, died in a seven-hour gun battle in front of a Baghdad mosque, the Pentagon reported. He was assigned to 1st Battalion, 5th Marine Regiment, based out of Camp Pendleton, California. Bohr was a highly trained Marine who previously served as an Army Ranger and had parachuted into Grenada, taken part in the ousting of Panamanian dictator Manuel Noriega, and served in the Gulf War.

Bohr grew up in the small farm town of Ossian, Iowa. As a boy, he was quiet and enjoyed horseback riding, hunting, fishing, and calf roping. As a Marine, he trained for urban combat, rappelled from helicopters, and even learned survival skills like floating with his hands and feet tied.

His wife, Lori, also an Iowa native, learned of his death while driving from California to Iowa to visit family. The couple had no children. “I was proud of Jeff his whole life,” said his father, Edward Bohr. “He was part of an anti-terrorist group and went through intense training… When he came home on leave, he’d get up early in the morning and run 10 miles.”

Before deploying, Bohr expressed his strong belief in the mission in Iraq. “He said, ‘You don’t know as much about it as I do. We need to go there.’ He was ready to go. He was doing what he was good at.”