9Dogs Marketing

Unhappy customers are a given, no matter how much time you spend creating a positive experience. This in-depth article from eDesk outlines 10 steps to addressing an angry customer. Your brand reputation depends heavily on how you handle all types of situations.

10 ways to handle angry customers (and make them happy) Check out our top 10 tips on how to handle angry customers. Learn how to quickly and easily win over difficult customers and make them happy.

We’ve all been there. No matter how much time and effort you put into your products, there will always be an unhappy customer. How you respond to their feedback is key.

✨Listen, empathize, stay calm, and offer a solution
✨ At minimum, these 4 actions will diffuse the situation. But in some cases, it can even turn the negative situation into a positive one.

Customers appreciate customer service that goes above and beyond, so make sure yours is top-notch.

Google Alerts is a great way to monitor your brand on the web. You can set up an alert for your business’s name, and every time your name is mentioned, an alert will come to your phone. If your business has a common name, you may receive many alerts that aren’t specific towards your business. But for brand reputation, this is a great place to start.

https://www.google.com/alerts

Google Alerts - Monitor the Web for interesting new content

Now that you know what brand reputation is, you might be wondering how to physically monitor it. While there are many ways to do this, we’ve pinpointed the top 4 places you should be focusing your attention.

You may have heard of reputation management, but do you know the definition of it? Or its major importance on your business?

In short, reputation management is a business's effort to control how a customer perceives their brand or services. The reputation of a business greatly impacts whether or not someone picks your services over competitors. Without a good, solid reputation, your brand will not survive over time.

Check out this detailed article from Reputation X on reputation management and why your company should invest in it.

What Is Reputation Management - Definition - Statistics - Control What is reputation management? Online reputation management is the effort to influence what and how people think of a brand or person on the web.

Wishing everyone a safe and happy Independence Day! 🇺🇸

These changes in Google Page Experience will affect how your website should be built and optimized so pay attention, business owners and website users!

Some cliffnotes from Search Engine Journal:

- "Google now bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience."
- Experience score metrics have changed (read article for details on the three primary metrics)
- Google's new page experience metric: interactivity to next page (INP), which is not a direct rankings factor but may play an optimization role
- "Search Console Insights provides easier way to track search rankings"
- Videos and images will be more front-and-center for Search Console
- Authentic reviews will help better accommodate shoppers
- And more

https://www.searchenginejournal.com/new-updates-to-google-page-experience-scoring-revealed-at-seoday/455378/

New Updates To Google Page Experience Scoring Revealed At SEODay Google Search Advocate John Mueller discusses core algorithm changes, Search Console, and other updates.

This Search Engine Land article will help you get started with utilizing content marketing for your business to build trust and give your followers the value they want from you.

According to Victoria Shepherd of SEL, "60% of marketers report that content marketing generates demand/leads. 81% of marketers view content as a core business strategy."

The article sites 11 tips, but the top few are:

1. Mission
2. Audience
3. Objectives

Read more: https://searchengineland.com/content-marketing-strategy-small-businesses-tips-385170

Content marketing strategy for small businesses: top 11 tips Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here.

Some 9Dogs members will be attending this awesome networking event. Who's joining us Thursday morning?

https://www.eventbrite.com/e/344247402247

Hinckley Coffee & Speed Networking Speed networking, coffee, and donuts!

Thinking about marketing your business on Instagram? As a contractor in the home service industry, Instagram is a great platform for you to showcase your beautiful work through images and videos. These tips can help you start a new business Instagram from scratch or optimize the one you already have.