Zylotech

Big news! Zylotech has been acquired by Terminus, Launches Terminus Customer Data Platform (CDP) to improve the accuracy of B2B Go-to-Market Data!

Check out Terminus CEO Tim Kopp’s blog for all the details!

Terminus Acquires Zylotech to Dramatically Improve B2B Data Accuracy Terminus is now the only ABM platform with a standalone CDP (customer data platform) that is purpose-built for B2B.

Zylotech Founder & CTO, Abhi Yadav, explains how Zylotech helps businesses "trust" their data and how we use machine learning to help marketers identify buying readiness increasing the success of their and programs.

Read the full Q&A in The ABM.Report

Q&A with Abhi Yadav, Founder & CTO at Zylotech Abhi Yadav, Founder & CTO of Zylotech, is a product-focussed entrepreneur with a deep passion & expertise across modern, data driven revenue engines. He has experience across many stages of the business life-cycle fr...

What B2B organizations need to succeed isn’t more data, but better data. In other words, they need data that is reliable, actionable, complete, and consolidated in a universal format that allows different organizational teams to share data effectively and track it consistently.

What happens when good data goes bad? - Zylotech Alex Bistran, Director, Revenue Marketing, Zylotech Imagine driving with a broken GPS that tells you to turn left when you […]

Not all were created for B2B! Here's what you need to know...

What’s the difference between a B2B and B2C customer data platform? - Zylotech Alex Bistran, Director, Revenue Marketing, Zylotech A customer data platform (CDP) is designed to support targeted marketing and sales efforts. […]

What does this new reality mean for ( ) strategies?

With so much uncertainty for businesses around the world, the target accounts that are significant today might be completely irrelevant tomorrow. Now more than ever, having access to high-quality data can make or break a campaign — and it’s completely changing how companies approach ABM.

Why ABM Is Only As Good As The Data While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic’s impact. After a tumultuou...

Irrelevant data, incomplete data, erroneous data, duplicate data and just plain bad data undermine the quality and confidence of business decision-making every day. So, if “bad” data exists, then there must be “good” data as well: data that is reliable, fresh, actionable, unified and highly relevant. Where do you find this kind of good data? In a ( ).

What is a customer data platform? - Zylotech Alex Bistran, Director, Revenue Marketing, Zylotech Executives have heard for years that data is the lifeblood of their business. But, […]

Great customer experiences require a 360-degree view of the customer. Unfortunately, what most B2B companies have looks a lot more like double vision...

Make customer-driven decisions with ease, agility, and velocity - Zylotech Regina Scolaro, Senior Directer, Product Marketing, Zylotech Great customer experiences require a 360-degree view of the customer. Unfortunately, what most […]

With the recent changes in data privacy and consent, third-party data providers have become an endangered species. This can be a scary thought, particularly for B2B sales operations teams that have depended on third-party data providers for years to “fill in the gaps” in their account-based marketing programs...

Does the end of third-party data spell trouble for sales? - Zylotech Regina Scolaro, Senior Directer, Product Marketing, Zylotech With the recent changes in data privacy and consent, third-party data providers have […]

Silver bullets only work in movies about vampires and werewolves. So, the next time you find yourself believing that a single tool can save you from mediocre marketing campaigns, you might do well to remember this number – 91.

91 Reasons Why the Next Marketing Tool You Buy Won’t Save You - Zylotech Regina Scolaro, Senior Directer, Product Marketing, Zylotech Silver bullets only work in movies about vampires and werewolves. So, the next […]

teams don’t trust the data in Salesforce. Salespeople don’t trust the collected by the customer experience teams. And so every report and analysis is met with skepticism because of potentially inaccurate, outdated, or incorrectly obtained data. All of which begs the question:

How can teams be expected to align around their customers when they can’t even agree on their customer data???

Is Your CDP Leaving You to Sink or Swim? - Zylotech Regina Scolaro, Senior Directer, Product Marketing, Zylotech Is your CDP leaving you to sink or swim? When it comes to […]

Everything you need to know about ! Understand what bad data looks like, how it’s impacting your revenue teams, and how to create a next-level data governance strategy for success!



https://zylotech.com/understanding-the-importance-of-data-governance/

Trusted data governance is more than managing your data, it’s mastering the entire data lifecycle, from acquisition to activation. This is where many customer data platform (CDP) solutions fail, because they simply provide a data lake architecture that becomes an ever-growing pool of “dirty” data.

The Truth Behind Trusted Data Governance - Zylotech Imagine you were planning a vacation for yourself, but you weren’t sure if your flight was leaving from Logan or […]